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Sunday, June 8, 2014

Social Media Marketing Tips: Mastering Facebook

By Joseph Stan


A lot of people see Facebook as a mindless time-wasting site, but the truth is it can be more than that if you learn to use it correctly. Social media has allowed us to can reach millions of people with a simple click of our mouse. This article is all about how to maximize your Facebook marketing and increase your social media presence for your business.

If you are planning to sell or promote your products and services via Facebook the best way to do it is using a Facebook business page. Mixing promotions in your personal Facebook account can be a mistake if you don't have a network of business friends or existing customers. Instead try to keep your business promotions away from your personal account.

Try very hard to make your Facebook page more unique and memorable than others. Add pictures and color. Pages with images are more attractive to your Facebook fans than just plain text. A fan base is something that you will want to expand as much as possible. Having an excess of 5,000 fans is best. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

One thing you should keep in mind is that Facebook is all about content. People are there for content, that content can be a video, pictures, articles or anything else really. You can expect to promote all the time and generate sales, instead you need to be pushing value that your followers will enjoy and share.

A big mistake many new Facebook marketers make is buying Facebook followers to look more popular. This can be a costly mistake because Facebook will actually punish you by not letting a large percentage of your real followers see your posts. Focus only on acquiring real followers which you can do via invites or using paid ads. You can get started with a small budget and grow from there. We hope these tips are helpful and that you take advantage of them.




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