If you are promoting a product or service on the Internet, you will get much better mileage out of a video presentation, rather than a sales letter on a website. We are in a society that likes to be entertained, as evidence by the success of the movie industry. Why not capitalize on that trend and focus your advertising and sales approach in the same way?
Let's face it, we live in an entertainment society, and when you can combine entertainment with a sales approach, you've got a winner. Look at the success that the movie industry rolls out week after week. Our society is hooked on movies, and they will be hooked on your videos, if you produce them correctly.
Anyone can make an eye catching, well done video on YouTube or Vimeo very easily. The trick is to be to the point with no fluff and be interesting and engaging. your video should last no longer than two to three minutes. That is plenty of time to give the headlines, telling what the product or service will do for the customer. Stay away from too many details, just give the benefits, and leave a link in the video for the customer to go to your website for details.
The more different senses that you can get the prospective customer involved with, the better. While a sales letter only involves one sense, which is visual, he or she will not be as engaged as you might wish with your item. However, with a video, you not only have vision, you have audio, and you are telling a story, which can fully engage the person.
YouTube is owned by Google, so if you make a video that is of good quality and the proper keywords, it can be ranked on Google very highly. Videos will always get more attention than sales letters just because of the dynamics of what catches the attention of people.
With a video, it is very easy to show how a product works, what color it is, how large or small it is, and how it fits into the normal routine of things. If you have a product or a service that requires some steps to go through, to make it function, the video easily walks the customer through a demonstration. Videos are more personal, and it is easier to emotionally bond with your audience because you can speak with authority about the subject at hand. If a person is interested in your topic, or subject, then they are likely to watch the video.
Let's face it, we live in an entertainment society, and when you can combine entertainment with a sales approach, you've got a winner. Look at the success that the movie industry rolls out week after week. Our society is hooked on movies, and they will be hooked on your videos, if you produce them correctly.
Anyone can make an eye catching, well done video on YouTube or Vimeo very easily. The trick is to be to the point with no fluff and be interesting and engaging. your video should last no longer than two to three minutes. That is plenty of time to give the headlines, telling what the product or service will do for the customer. Stay away from too many details, just give the benefits, and leave a link in the video for the customer to go to your website for details.
The more different senses that you can get the prospective customer involved with, the better. While a sales letter only involves one sense, which is visual, he or she will not be as engaged as you might wish with your item. However, with a video, you not only have vision, you have audio, and you are telling a story, which can fully engage the person.
YouTube is owned by Google, so if you make a video that is of good quality and the proper keywords, it can be ranked on Google very highly. Videos will always get more attention than sales letters just because of the dynamics of what catches the attention of people.
With a video, it is very easy to show how a product works, what color it is, how large or small it is, and how it fits into the normal routine of things. If you have a product or a service that requires some steps to go through, to make it function, the video easily walks the customer through a demonstration. Videos are more personal, and it is easier to emotionally bond with your audience because you can speak with authority about the subject at hand. If a person is interested in your topic, or subject, then they are likely to watch the video.
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YouTube.com - Easy Sketch Pro is a news review site that reveals the truths & myths by providing a Easy Sketch Pro Review.
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