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Tuesday, June 3, 2014

Why Social Signs Are Important To Your SEO Campaign

By Bilal Amed


In about two years time, all companies that are playing in competitive niches and don%u2019t have a robust social strategy will be left in the dust by those who do. Social signals are becoming very important in search engines ranking algorithm. Even though most website owners believe that the value of links as a ranking signal won%u2019t ever completely disappear, many have come to realize the impact of social signals on their websites. Social signals can affect your site directly or indirectly and it is believed that it will eventually surpass links as the most valuable ranking factor.



Social signals would help to attract targeted customers and build brand awareness for your product or service. The more your product becomes popular among the customers and followers, the more it will help to improve your search engine optimization rankings among the search engines. Google's Matt Cutts confirmed that social signals will have a huge significance in search results over the next 10 years during his speech at the Search Engine Land SMX Advanced Conference in Seattle, Washington. But he did not devalue the importance of other links completely.

Integrating social media into your SEO campaign is an excellent decision since search engines might make social signs an even more important element of the algorithms they use to rank websites. Besides, there are plenty of other advantages to developing a strong presence on social media, such as promoting your products or services and giving customers the opportunity to interact with your brand.

1. Include interesting and unique content which will entice people to click and share. 2. Encourage reader comments. 3. Interaction and debate should be encouraged on social media sites and blogs. 4. Guest blogging is an ideal way to increase your brand popularity. 5. Include share, like and other social bookmarking buttons on all your websites. 6. Set up official company accounts on Facebook, Twitter, Google Plus, Pinterest and LinkedIn as they are the main social media sites these days.

3. Another main reason is that websites with a strong social presence will have a better conversion rate and brand loyalty than sites that don%u2019t. A better conversion rate translates to more sales and referrals, perhaps even by word of mouth, a greater brand awareness, positive reviews and inbound links.

You can join several social media platforms and let your audience know about these official pages. You should be able to connect with your clients on social media if you share quality content and give your followers the possibility to share their comments or complaints with you.




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