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Tuesday, July 22, 2014

Are Videos Favored By Google When It Comes To Search Rankings?

By John Musa


The answer to whether videos are favored by Google when it comes to search rankings is double-sided. First, a person has to understand that tags, descriptions and other search engine optimization strategies must be employed in order for Google to even favor any video in the rankings.



Firstly, they are ranked highly in the search engines. Nowadays video sharing sites are ranked highly in the search engines. Google also ranks the video sites highly. If you have been using Google to search for something, then you might have seen that a lot of YouTube videos appeared on their first page. There are also other video sharing sites that are mostly shown on their search results. This means that Google favors videos.

Secondly, Google favors videos because they bought YouTube. People share quality information on YouTube, and there are so many videos that are entertaining. Therefore, Google wants their users to see these videos. They bought YouTube and now this video sharing site ranks highly in Google.

Search engines love content - there is no doubt about it. Today, it has also been found out that Google loves videos too! Statistics has shown that websites with YouTube videos have gained a huge advantage over those who do not utilize videos as part of their online marketing campaign. Considering that YouTube is now owned by Google, this would be the perfect place to start your video marketing efforts. Just like any other SEO strategy, you need to target the right keywords, use appropriate headlines, an engaging video description which links to your website.

A lot of people notice that it seems to be able to get videos to rank high in search engine results. While this large search engine doesn't always favor videos, there are a couple of circumstances where you can almost get a guaranteed first page ranking for your terms.

Nobody knows for sure if Google favors videos, but they seem to like a mix of content to display. Your best best is to try to rank your video for search terms that don't already have any videos ranked. If you do that, your video is very likely to get considered as the large search engine tries to display a variety of options for users.




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