Blacklists are the black horse of doom for internet marketers around the globe. Nothing is worse than setting up your email campaign for Christmas only to find that your server has been blacklisted and all your hard work is landing squarely in the spam folder. If you are new to e-mail marketing, you might be wondering what this dreaded blacklist is, and how to avoid it - that, we can help you with.
The blacklist is a way of blocking IP addresses or domains of email servers that are thought to be sending out spam. These dreaded blacklists are run by third parties and are available to the general public so they can, in turn, block your emails as well. Now you get why landing on that naughty list can easily ruin Christmas!
The money is in your list! This is an old saying that people often ignore. For mass email marketers, it is easy to forget that people really don't want product and service emails from people they do not know or trust. Your key to sending email without it getting flagged as spam is to build trust with your list. The best way to build trust is by having an opt-in list. An opt-list consists of people who actually decided on joining your list and who actually want what you have to offer.
If you have purchased a list and did not build that initial rapport, another thing that you can do is not sell to your list from the get go. You should probably just send information and build trust. From that trust you can start blasting out emails that they will open and not mark as spam. Another thing that this does is allows the big email companies to learn to trust your IP and to whistle you are a trusted sender of email.
The downside is that if you do not know how to email marketing properly your IP, domain and email server will be blacklisted and your emails will all go to the spam folder of your target. Blacklisting is the kryptonite to all email marketers because if you can't hit the inbox of your target, then you are not likely to earn any money.
As you all know, email marketing is one of the best forms of marketing and it is one of the oldest forms of internet marketing. Email marketing falls within the direct marketing triangle and it allows a marketer to directly engage with an audience. It allows the marketer to get quick results and to know if they have a winning campaign or a losing campaign. One of the great things about email marketing is how you can cheaply engage an audience such as people looking to buy mother's day gifts or people who are shopping during the Christmas season.
The blacklist is a way of blocking IP addresses or domains of email servers that are thought to be sending out spam. These dreaded blacklists are run by third parties and are available to the general public so they can, in turn, block your emails as well. Now you get why landing on that naughty list can easily ruin Christmas!
The money is in your list! This is an old saying that people often ignore. For mass email marketers, it is easy to forget that people really don't want product and service emails from people they do not know or trust. Your key to sending email without it getting flagged as spam is to build trust with your list. The best way to build trust is by having an opt-in list. An opt-list consists of people who actually decided on joining your list and who actually want what you have to offer.
If you have purchased a list and did not build that initial rapport, another thing that you can do is not sell to your list from the get go. You should probably just send information and build trust. From that trust you can start blasting out emails that they will open and not mark as spam. Another thing that this does is allows the big email companies to learn to trust your IP and to whistle you are a trusted sender of email.
The downside is that if you do not know how to email marketing properly your IP, domain and email server will be blacklisted and your emails will all go to the spam folder of your target. Blacklisting is the kryptonite to all email marketers because if you can't hit the inbox of your target, then you are not likely to earn any money.
As you all know, email marketing is one of the best forms of marketing and it is one of the oldest forms of internet marketing. Email marketing falls within the direct marketing triangle and it allows a marketer to directly engage with an audience. It allows the marketer to get quick results and to know if they have a winning campaign or a losing campaign. One of the great things about email marketing is how you can cheaply engage an audience such as people looking to buy mother's day gifts or people who are shopping during the Christmas season.
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