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Tuesday, July 1, 2014

Is It True That Facebook Can Out-Do Google In Terms Of Targeted Traffic?

By Kamil Hamad


This is the question that many marketers have been asking in recent years. To answer the question in simple terms the answer would be yes and no. This is an interesting response which this article will attempt to explain further. Facebook proponents have often pointed out that it has massive targeting options that are simply not available in Google. They argue that you can target by country, state and even zip code just like Google.



However, when you go further in terms of targeting Facebook simply outshines Google. In Facebook you can target further by age, gender, interest, likes and many more. Simply put in this regard Facebook is better than Google.

Many marketing friends of mine use both and they all receive different results from their marketing. Some of my marketing friends prefer Facebook. The other half like Google Adwords. Both Facebook & Google are number one in the PPC type of advertising. PPC stands for Pay Per Click, for those new people who might be ready this article.

Whatever you plan to promote online, you just cannot get away from the two Giants of Advertising. Facebook & Google is what I call the Giants of Advertising. For example: Facebook will let you create a fan page or business page and they do not charge you. I have my own fan pages and I like using them a lot. Google on the other hand, will let you create the Google+plus page at no cost to you. I have a few of them also. Both Facebook and Google are good places to "Brand Yourself" or "Your Product" the choice is yours.

So, deciding on how your potential customers are hunting their answers will determine if Facebook or Google will provide your best solution for targeted traffic. They both work well. They just require a different viewpoint from the advertiser. Both advertising methods utilize a pay per click method, and both have free advertising venues as well. Facebook offers the free Facebook page and Google offers the Google+ Business page. These both offer a great venue that a marketer can use to promote their products and ideas.

You have to decide either on Facebook or Google. If you are having a hard time to decide, then please take the next action step. It is this-we have a Facebook & Google Infographic Advertising Display. Please check it out. I could talk all day about the remarkable qualities that both Facebook & Google both offer. I would say both Facebook & Google have a lot of things that are similar, as well as being unique, yet both are different. Both Facebook & Google have policy issues concerning the privacy of their customers. They have both made changes but still go overboard in what they require. Now to help you in your decision in learning more, I highly recommend for you to get training on PPC before you Advertise on Google Adwords. This will help you. Please take a look at our Google Adwords learning tutorial. WordStream PPC Advisor and its free for you to start today. Learn how PPC can send traffic to your business and convert that traffic. Can Facebook Out-Do Google In Terms Of Targeted Traffic?




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