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Monday, July 21, 2014

Social Personality Judgment & The Work Of Internet Marketing Firms

By Robert Sutter


It's almost impossible to gauge someone's overall attitude on the Internet and anyone would be able to agree. You simply do not have enough to go off of when trying to figure out how someone will act in a typical scenario. Wouldn't it be useful if you could figure out a person's overall demeanor by the way they act on social media, though? This is where Five Labs may come into effect and a particular news story deserves attention from Internet marketing firms across the board.

Business Insider reported on a tool, created by Five Labs, that will be available for free usage by Facebook users. If someone on Facebook uses the tool in question, they will be able to see what their personality is based on the posts that they have made over the course of time. However, there is far more to take into account than simply the program itself. Rather, it should be noted that there are various components that help to make this particular piece of software a reality.

This particular tool is facilitated by the usage of a method that's based on a previous University of Pennsylvania study. There are various personality traits that were utilized in order to make this program but you may be curious as to what this entail. The traits in question are ones that are featured in modern day psychology, ranging from extroversion to agreeableness. One has to wonder, though, how accurate this program is despite the fact that it utilizes various details.

At this point, I'm not entirely sure if it matters how accurate the program is. According to firms along the lines of fishbat, this program is still very much in its infancy and what this means is that there is potential for it to be made even better if there are certain components that need to be tightened. However, the idea of measuring attitudes through social media is an interesting concepts, as Internet marketing firms would be able to attest to. It's just a matter of how much work Five Labs wants to put into it.

From what I have seen, Five Labs has a strong idea and it is easily one of the most creative in the social media sense. There is a tremendous amount of potential for it to be made better, especially with the rapidly expanding nature associated with the Internet in general. Is it possible that other tools, along the lines of what Five Labs has showcased, can be put to use? More extraordinary things have happened and I have no reason to believe that this can't occur as well.




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