There are a lot of concerns out there that 30 top advertisers are using bots to generate profits. This can make it hard for honest people to make money through advertising, so it's good that this report is being conducted. Here is some more information.
When there are bots that act like they're looking at ads, this makes it seem like an advertiser is more popular than they really are. This can lead to companies thinking these ads are really working, but in the end they don't generate sales per view because it's just a bot and not a real person. If you've ever been someone that has a website, then you know that if the ads to lead people there are hit by bots, you may as well not count the views because they are going to do nothing for you anyways.
ANA is going to do a good service by doing this report because it will shed some light on various practices that are going on that aren't fair to buyers or people paying for ads. It's good to have an idea of what's going on when you work with advertisers so you're not paying them for false traffic and to lie to you. These consumer agencies are going to help to make sure that advertisers and other people in the industry stay honest. It's people that do this kind of work that make it very hard to hide any kind of fraud.
So what can you do now that you know about this report? Is there anything that can be done to hold these people accountable? Odds are, the increasing amounts of digital advertising will continue to grow. People will always advertise online, and hope that they will get the best possible deals. Unfortunately, as the study has shown, thus not always going to be the case.
As you can see, ANA is completely committed to understanding bot fraud and with time, will be able to reduce its occurrence.
Unfortunately, words like disingenuous scare mongering come to mind, with this generalized agreement that those in this industry are in cahoots with one another, full aware of what they are doing, only doing so as long as they can until they are found out. Recently, the ANA did a study and showed that, despite the fact that advertising will grow at least 15% this year, there is still going to be an increase in fraud from the advertisers that they are paying.
When there are bots that act like they're looking at ads, this makes it seem like an advertiser is more popular than they really are. This can lead to companies thinking these ads are really working, but in the end they don't generate sales per view because it's just a bot and not a real person. If you've ever been someone that has a website, then you know that if the ads to lead people there are hit by bots, you may as well not count the views because they are going to do nothing for you anyways.
ANA is going to do a good service by doing this report because it will shed some light on various practices that are going on that aren't fair to buyers or people paying for ads. It's good to have an idea of what's going on when you work with advertisers so you're not paying them for false traffic and to lie to you. These consumer agencies are going to help to make sure that advertisers and other people in the industry stay honest. It's people that do this kind of work that make it very hard to hide any kind of fraud.
So what can you do now that you know about this report? Is there anything that can be done to hold these people accountable? Odds are, the increasing amounts of digital advertising will continue to grow. People will always advertise online, and hope that they will get the best possible deals. Unfortunately, as the study has shown, thus not always going to be the case.
As you can see, ANA is completely committed to understanding bot fraud and with time, will be able to reduce its occurrence.
Unfortunately, words like disingenuous scare mongering come to mind, with this generalized agreement that those in this industry are in cahoots with one another, full aware of what they are doing, only doing so as long as they can until they are found out. Recently, the ANA did a study and showed that, despite the fact that advertising will grow at least 15% this year, there is still going to be an increase in fraud from the advertisers that they are paying.
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