Mobile marketing is a great way to reach out to a local audience. However, you need to develop an efficient location-based marketing campaign to get good results. Apps are an increasingly popular way of promoting local businesses. Apps are becoming more popular because more Internet users own Smartphones. You can develop your own app so that customers can stay up to date with new products and offers or submit data to existing apps, including couponing apps.
Social media is a very popular activity for Smartphone users. You can take advantage of this trend by creating official pages for your business on sites such as Facebook or FourSquare. Customers can now use their phone to check in every time they come to your store. You can make your marketing campaign more efficient thanks to geofencing. This technique consists in clearly defining your target area and finding other areas you could reach out to. You should use geofencing if you have invested in an ad campaign to make sure you reach out to the right customers.
Location-based marketing should not be limited to Smartphone users. An increasing number of Internet users now browse the Internet thanks to tablets. You should cater to this audience by making sure your website is easily accessible from a tablet.
You need to invest in quality tools you can use to assess the success of your mobile marketing campaign. Keep track of different indicators, including the number of visitors you get and the number of sales you generate thanks to your campaign. Review this data on a regular basis to make sure your campaign is efficient and make some changes if necessary.
These are some of the most popular trends when it comes to mobile and location-based marketing. Keep in mind that you might have to adapt these methods in function of your goals and target audience.
My company no longer makes websites for people who use large monitors. Our website designs are now geared from day one to look good on the small screens of smartphones and tablets. Why is this an emphasis for us? This has become an emphasis for us after looking at our marketing data and seeing that 90% of our money is made from people using mobile devices. With people having either their phone or tablet near them and turned on 24/7, those devices have become the perfect way to market our services and products.
Social media is a very popular activity for Smartphone users. You can take advantage of this trend by creating official pages for your business on sites such as Facebook or FourSquare. Customers can now use their phone to check in every time they come to your store. You can make your marketing campaign more efficient thanks to geofencing. This technique consists in clearly defining your target area and finding other areas you could reach out to. You should use geofencing if you have invested in an ad campaign to make sure you reach out to the right customers.
Location-based marketing should not be limited to Smartphone users. An increasing number of Internet users now browse the Internet thanks to tablets. You should cater to this audience by making sure your website is easily accessible from a tablet.
You need to invest in quality tools you can use to assess the success of your mobile marketing campaign. Keep track of different indicators, including the number of visitors you get and the number of sales you generate thanks to your campaign. Review this data on a regular basis to make sure your campaign is efficient and make some changes if necessary.
These are some of the most popular trends when it comes to mobile and location-based marketing. Keep in mind that you might have to adapt these methods in function of your goals and target audience.
My company no longer makes websites for people who use large monitors. Our website designs are now geared from day one to look good on the small screens of smartphones and tablets. Why is this an emphasis for us? This has become an emphasis for us after looking at our marketing data and seeing that 90% of our money is made from people using mobile devices. With people having either their phone or tablet near them and turned on 24/7, those devices have become the perfect way to market our services and products.
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