The existence of bot fraud has been around for a long time in the advertising industry. Why waste time on advertising personally, when bots can do the same job for you? This is the line of thinking that has been spread across the industry and is used by some of the most successful giants in the advertising world on a regular basis. It is all about cutting costs and maximizing time and that can only be done with bot fraud.
The reports that have started coming out have hurt the market's confidence however. Claims are being made that over half of the budgetary funds that are spent on advertising in the digital realm are done through bots. The goal is to use these bots to get to as many people as possible.
White Ops is the company that is going to be responsible for doing the month-long study and seeing how these major advertisers are running their businesses. It is important for them to provide clarity to this situation and see what the ground reality is with digital advertising and whether harsher restrictions are required.
The changes that are going to be made will be composed based around the idea of making sure the laws fit with the type of bot fraud going on. There are several variations as to bot fraud that can take place and the ANA wants to be on top of this right away. This investigation should help get a better feel of what is happening and what should be done in terms of legislation down the road by the government.
Critics of this issue believe that bot fraud is nothing more than scaremongering that is going on by a select few people. They believe while bot fraud does exist it does not encompass over 50% of the industry as being stated by people on the other side of this debate.
The White Ops campaign is going to bring forth a lot of answers as to how far the bot fraud problem goes and how it has to be tackled. Their recommendations are going to be used by the ANA to establish their next course of action against the top 30 advertisers.
The reports that have started coming out have hurt the market's confidence however. Claims are being made that over half of the budgetary funds that are spent on advertising in the digital realm are done through bots. The goal is to use these bots to get to as many people as possible.
White Ops is the company that is going to be responsible for doing the month-long study and seeing how these major advertisers are running their businesses. It is important for them to provide clarity to this situation and see what the ground reality is with digital advertising and whether harsher restrictions are required.
The changes that are going to be made will be composed based around the idea of making sure the laws fit with the type of bot fraud going on. There are several variations as to bot fraud that can take place and the ANA wants to be on top of this right away. This investigation should help get a better feel of what is happening and what should be done in terms of legislation down the road by the government.
Critics of this issue believe that bot fraud is nothing more than scaremongering that is going on by a select few people. They believe while bot fraud does exist it does not encompass over 50% of the industry as being stated by people on the other side of this debate.
The White Ops campaign is going to bring forth a lot of answers as to how far the bot fraud problem goes and how it has to be tackled. Their recommendations are going to be used by the ANA to establish their next course of action against the top 30 advertisers.
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