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Tuesday, August 26, 2014

Mobile Ad Revenue Reach 19.3B In 2013

By Noman Ali


Mobile ads have quickly become a key way of saving money and reaching the target market with ease. Those who want to see results are always looking to go down new paths to try and get the most out of their marketing campaigns. A lot of companies have started noticing the advantages of using mobile ads as their main source of advertising. They believe this is the road to success in the modern age of business and the numbers say it all.



Companies have started to note an increase in how much they are earning from these mobile ads. They believe the revenues have doubled since last year because of how much is being put into the ads. The Interactive Advertising Bureau did a study and found the revenue has doubled since last year and is still trending upwards right now. This growth is not going to be stopping anytime soon because more and more companies are diving head first into this market.

Advertising has constantly been change as time has gone on and this is one of those changes which are going to render offline marketing increasingly obsolete. It is important to note that offline marketing and general Internet marketing still rule the roost when it comes to advertising budgets around the world. Mobile ads are making a difference and putting a dent into these other avenues, but they are still royalty when it comes to leading the pack.

Mobile ads are slowly becoming a very popular advertising method because of the conversion numbers that are coming through. Companies believe these ads have the potential for constant growth which is desirable for any business in the modern age.

These ads are constantly being tweaked to gain more out of the market and this progress will not be slowing down any time soon. The entire industry is valued at $500 billion when it comes to the market. Yet, the growth that is taking place at the moment is definitely causing many people to stop and wonder how good mobile ads really are.

Marketing specialists believe this is on a sign of things to come as the mobile ad revenues are going to continually grow as more companies buy in and start participating heavily.




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