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Friday, August 29, 2014

Various Types Of Digital Signage

By Deanne Shepard


Visual content is on the rise in almost every country in the world. Digital signage is one major platform that facilitates the displaying of digital visual content in various areas of applications. Signs that can show moving pictures have been here with us for quite some time. The signs are considered very attractive by many people and they are quite effective in the work they do.

The use of digital signs came into being with the improvements in the computing sector that saw the evolving of visual output displays into huge screens that can be installed in public areas for many people to have a chance to look at. It turned out to be quite well and now the tech is being used in many places all over the world as a major advertising and publicizing tool.

The whole set up involves the use of large scale monitors or screen that is somehow connected to a computer or a remote server that feeds content to it. This is an easy way of controlling what is to be seen on the sign posts. The set up can be installed in public areas using environmental friendly equipment that makes it less prone to destruction.

The signs have found many application centers in numerous industries and areas of specialization. In the advertising industry for instance, these digital signs have been used to display a large amount of digital video content to a wide range of audience. The large screen and monitors are fitted on tall buildings in the same way as bill boards. This has generated enormous results that cannot be limited to any specific number.

In most modern airports, these signs are used to show flight travel information such as the time schedule of flights and so on. The same panels or screen will be used to direct people through vast location that may be complex to move around in without the help of a map or in this case sign posts that mark the relevant directions and land marks.

The other huge application area of this technology is in public centers such as malls and super markets. These are basically places where many people visit or go to. Such places are the targets of many marketing and consumer brand awareness companies. The same goes for train stations and other major transport terminals such as bus stations or taxi bays.

The screens can even be made interactive for a better user experience. The same installations can be done in major public areas such as parks and malls. These are basically places where many people tend to visit every now and then. These places act as good installation points for this form of signage. The target audience reached in this case is quite high.

This technology is also used for educational purposes as a way of displaying content for reading by students. This makes it easy for teachers and tutors to get their content out to their students through the use of gadgets such as projectors and digital white boards. The use of this tech is expected to grow tremendously in the near future.




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