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Wednesday, September 24, 2014

A Buy Button Has Been Introduced By Twitter

By Bilal Hamdan


One of the best things about Twitter is that this company is always coming up with innovative strategies to help people that have e-commerce businesses. They have now enabled a handy buy button which you can use for in-tweet transactions which makes making money on the web so much easier. You can also use this on any smartphone, including androids and Apple phones, and is being used by a select few individuals during this initial testing phase. Partners such as Fancy and also Stripe are taking part in this initial testing.



When people tap the buy button they will be able to enter shipping and payment information. After that the order information will be sent to the seller. Users will not have to re-enter their information for a future purchase as it will be stored.

Today's social networks, including Pinterest realize that transforming their sites into e-commerce websites as the way for the future, where if they neglect to take advantage of this way, they may regret it. It would be safe to say that all these sites have some kind of a plan or are testing their e-commerce ability. But, as of yet, none of them have a solid plan to present.

You would have to admit that Twitter is out in front, as Twitter is already testing a live app, and possibly also in the right area. Interestingly enough, most of the members of any of the social networking sites as in Twitter and Facebook already turn to an embedded link to guide buyers to another site so that they are able purchase merchandise. It is just that by having their personal direct buying links, the social media sites can require payment of a fee, where as now the websites can't charge one.

The only problem might be privacy. If a person does not trust Twitter, the person will not want to give Twitter his financial information. He will be afraid to do so and would want to provide it to the seller directly.

When it comes to buying online, a lot of people do it everyday. Because of that people also want an easy way to do it. They do not like complicated. By buying things thorough the Twitter app, they can buy them easier and in a faster way. The only issue might be privacy. If someone doesn't trust Twitter they won't want to give them their financial information. They will be afraid to do so and would rather give it to the seller directly. Twitter will need to assure people that it is safe to buy items this way. That their information is going straight to the seller and that it won't be used for anything else. It is very important that they do this so people do not have to worry that it will be in the wrong hands.




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