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Wednesday, September 10, 2014

Businesses Can Now Target Ads On Twitter Thanks To A Tool On Leadsift

By Ahmad Nazar


Twitter is a great place for businesses to advertise, for a number of different reasons. For one, it has a massive base of active users that grows every day. For another, those users are extremely engaged. It's far easier to advertise to a group like that.

However, all that may change thanks to a tool that's been developed by LeadSift. This tool will look at a person's tweets and use them to gather all the information than Twitter doesn't ask them to provide. It will also follow the behavior of people who click on a business' ads.

This tool goes through a person's tweets and uses it to determine all kinds of important information, from their age to their gender to their location. It relays all that information back to businesses, who can use it to make sure that the right people are seeing their ads.

The tool also tracks the way that people interact with ads. It follows every step of the process, from the moment someone first clicks on an ad to the moment they make a purchase to the way they react on Twitter afterwards. Businesses can use this information to make their ads even more effective.

Several companies have already used this tool to great effect. It's significantly improved their click through rate, and has helped them to develop much better ads. They can find the right users to advertise to, and make ads that convince them to make a purchase.

This tool is something that business have wanted for a long time. Now, Twitter will be as attractive to advertisers as other major social media platforms. It's likely that many businesses will be taking advantage of this tool, and many more businesses will be advertising on Twitter in the future.

With this tool you won't have to worry about spending money on ads for people who won't read them. You will no longer have to waste your money. It will be well spent on things that work. When you own your own business, you might be tempted to spend your money in a lot of different ways. You want to be careful you are only spending it where it will really help you grow your business. You want to make sure you are not just wasting it on things that don't matter.




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