Google has officially brought an end to the authorship system for search results. The search engine announced on Thursday that search results relating to articles will no longer have the names of authors associated with them.
Google will now not be looking at finding authors who have written on pages and connecting back to their profiles. They have decided this is not as helpful as it was supposed to be and most users are not interested in this information anyway. They key is quality content and that is going to remain for the foreseeable future when it comes to Google's algorithm. The content that has authorship will not be tracked for this specific characteristic any more like it used to over the past few years.
A lot of feedback has been received over the past few years from both webmasters and general public when it comes to this feature. Yet, not everyone is happy with what the system has done with Google and this is why they decided to let it go. They had the feedback that was necessary to gauge what the market wanted.
Google has launched, and killed, several projects over the last few years, so it should come as no surprise to webmasters that they have killed off authorship. However, the webmasters - and web developers - who have spent a lot of time building authorship related plugins and growing their Google+ profiles will be sad to see the system die. However, given that spammers were starting to try to manipulate the system, it makes sense to go back to other ways of managing authority in the search results.
It's not clear if the Google authorship is gone forever. It is possible that the concept of semantic search may reveal other ways of identifying authors of various online documents. So far, it is clear that methods that involve actions from humans, namely webmasters, are more or less doomed, since humans are subject to errors and misunderstandings more than we would like to admit. Automation can make this identification much more reliable, so it is possible to see some new approaches in this direction coming from Google engineers and technicians.
However, after three years of experimenting with this feature, Google management has concluded that readers did not find it as valuable as they thought it would be and that it could even pose a distraction.
Google will now not be looking at finding authors who have written on pages and connecting back to their profiles. They have decided this is not as helpful as it was supposed to be and most users are not interested in this information anyway. They key is quality content and that is going to remain for the foreseeable future when it comes to Google's algorithm. The content that has authorship will not be tracked for this specific characteristic any more like it used to over the past few years.
A lot of feedback has been received over the past few years from both webmasters and general public when it comes to this feature. Yet, not everyone is happy with what the system has done with Google and this is why they decided to let it go. They had the feedback that was necessary to gauge what the market wanted.
Google has launched, and killed, several projects over the last few years, so it should come as no surprise to webmasters that they have killed off authorship. However, the webmasters - and web developers - who have spent a lot of time building authorship related plugins and growing their Google+ profiles will be sad to see the system die. However, given that spammers were starting to try to manipulate the system, it makes sense to go back to other ways of managing authority in the search results.
It's not clear if the Google authorship is gone forever. It is possible that the concept of semantic search may reveal other ways of identifying authors of various online documents. So far, it is clear that methods that involve actions from humans, namely webmasters, are more or less doomed, since humans are subject to errors and misunderstandings more than we would like to admit. Automation can make this identification much more reliable, so it is possible to see some new approaches in this direction coming from Google engineers and technicians.
However, after three years of experimenting with this feature, Google management has concluded that readers did not find it as valuable as they thought it would be and that it could even pose a distraction.
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