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Sunday, September 21, 2014

How To Find Undiscovered Entrepreneur Resources

By Lessie Kaufman


Entrepreneurial innovation and creative thinking are the core of running any business. Here are some tips for finding entrepreneur resources in unexpected places. Seek potential and value in places where your competitors or peers might not, and discover unique ways to strengthen your company.

Leverage the expertise of your personal network. Experts come in all shades and stripes. While your life might not be full of people with fancy degrees, there's a good chance you have friends and family with lots to teach you. Think about the wise people you're connected to socially, and how you can use their knowledge to help you and your business grow.

Your business probably has a board of directors, but do you? Recruit a personal advisory board of five people whose advice you trust. Meet with these sources of wisdom individually, twice a year, to get five different perspectives on your progress as an entrepreneur. This is one way to leverage the expertise of the people in your social circles to help your business.

When looking for potential partnerships with other companies, consider where you like to go as a customer. Any business where you can feel confident about their service or product is a great potential ally for your own company. Narrow thinking cuts off possibilities, so keep an open mind about alliances, and look for partners outside your immediate industry or field.

Surprising partnerships can benefit both businesses. Your favorite restaurant might be a great partner to throw an awards ceremony for your field, willing to supply food for your gala at cost to raise their own visibility. Your regular coffee shop might be willing to donate breakfast pastries for your breakroom in exchange for steady business supplying lattes to your afternoon meetings. You never know until you ask.

You may find resources within your already hired staff. Which of your employees may have unexplored abilities in their skill set? Get to know the people powering your business, and you may find unique talents and skills ideal for special project application, or growth ventures. Invest time in searching out the hidden treasures within the people you've already hired, and you just might strike a jackpot of resources where you least expect it.

Once you discover someone's passion, you will find a source of energy that motivates them to work harder, work longer, and accomplish more for you and your business. Ask your employees which facets of their skills or abilities aren't being used by their daily tasks, and find out what they're capable of. You can get more from your workforce without spending a dime, if you look at your employees with fresh eyes and see them as untapped resources.

When in doubt, log on. The internet is packed with helpful business to business resources for entrepreneurs at all stages of their careers, from bootstrapping novice to global leader. When you have a question, ask for help or advice. When you have an idea, do the research to see who else is chasing the same dream, how they are getting closer, and how you can surpass them.




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