If Internet marketing companies desire to reach as many people as possible, certain methods must be taken into account. The implementation of video is one of the most crucial, seeing as how the content there is typically easier to digest in the long term. With this in mind, it's important to note that a program named "Promoted Video" has been put into effect by Twitter. For those who may not know what this entails, there are a number of specifics which businesses should focus on.
TechCrunch posted an article that spoke about Promoted Video, which was brought to the forefront courtesy of Twitter. It can be used, by various companies, in order to help their own video content become shared out. This was done through Twitter's own network, which is a point that should draw the attention of many Internet marketing companies. Promising tools along the lines of these should have the focus of various companies, fishbat included, and others may agree.
"Isn't this, more or less, the same as the Amplify program Twitter already released?" While it might seem similar, it's important to note that Amplify was designed for major companies; a local diner may not have much use for it but ESPN might. Promoted Video is definitely broader by comparison, so it seems like just about any market or business can take advantage of it. With Promoted Video, there seems to be greater opportunities in store.
A particular perk that caught my eye, in regards to Promoted Video, is the Cost Per View - or CPV - model implemented by Twitter. For those not in the know, CPV means that advertisers pay only when a user has clicked on the video and played it. To me, it's a fair model and one that stands as strong, provided the correct logistics and proper coding is put into place. Nonetheless, it shows that Promoted Video is designed for legitimate user engagement; only those who draw in viewers, in theory, can maximize Promoted Video.
Is it possible that Promoted Video will be able to prove useful in the long term? In my view, it has the potential to do so because, as stated earlier, video content is amongst the easiest for audiences to digest. However, the videos created must be strong enough to stand on their own; Promoted Video can only do so much as it relates to success. Even still, I am confident that companies will take advantage of this system and, hopefully, see results of their own.
TechCrunch posted an article that spoke about Promoted Video, which was brought to the forefront courtesy of Twitter. It can be used, by various companies, in order to help their own video content become shared out. This was done through Twitter's own network, which is a point that should draw the attention of many Internet marketing companies. Promising tools along the lines of these should have the focus of various companies, fishbat included, and others may agree.
"Isn't this, more or less, the same as the Amplify program Twitter already released?" While it might seem similar, it's important to note that Amplify was designed for major companies; a local diner may not have much use for it but ESPN might. Promoted Video is definitely broader by comparison, so it seems like just about any market or business can take advantage of it. With Promoted Video, there seems to be greater opportunities in store.
A particular perk that caught my eye, in regards to Promoted Video, is the Cost Per View - or CPV - model implemented by Twitter. For those not in the know, CPV means that advertisers pay only when a user has clicked on the video and played it. To me, it's a fair model and one that stands as strong, provided the correct logistics and proper coding is put into place. Nonetheless, it shows that Promoted Video is designed for legitimate user engagement; only those who draw in viewers, in theory, can maximize Promoted Video.
Is it possible that Promoted Video will be able to prove useful in the long term? In my view, it has the potential to do so because, as stated earlier, video content is amongst the easiest for audiences to digest. However, the videos created must be strong enough to stand on their own; Promoted Video can only do so much as it relates to success. Even still, I am confident that companies will take advantage of this system and, hopefully, see results of their own.
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