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Wednesday, September 3, 2014

Why Over $80 Billion Will Be Spent On E-Commerce This Year

By Adam Noah


There is a reason that more people are shying away from shopping malls and department stores. It has to do with how easy it is to do your shopping online. In the past, this was limited to those that had an Internet connection and a laptop or desktop computer.

The advent of the smartphone has made it possible for people to shop online from the convenience of their phone wherever they may be. People that are smart advertisers will actually create applications that can be downloaded so that they can contact consumers on their phones with the ease. It is estimated that over $80 billion in sales this year on the Internet will come from mobile phones. Here are some ways that you can tap into this very lucrative part of advertising using cellular technology and the Internet.

Where Are Most Of The Sales Coming From - Most of the sales that are being purchased with mobile phones are, not surprisingly, coming from eBay and Amazon. That is because they are the primary sources for discount products that people are conditioned to buy from. Therefore, as you would guess, they will also navigate to the stores using their mobile phones. Since so many products are available on either of these websites, and they have been modified to allow mobile users to quickly purchase products with their phones, they are the leaders, accounting for most of the 20% or over $80 billion in sales that will be generated in 2014.

Why Apps Are Following To The Wayside - As was foreseen several years ago, applications are simply not the best way to market to mobile users. Just as people are conditioned to use a web browser, they are doing the same on their mobile phones. Applications have simply been limited, and always will be, in regard to presenting products and services. Fortunately, web designers and technology are continuing to improve on their ability to make shopping with mobile phones much more easier through Web browsers on smartphones today.

The answer to this question is very simple. Cell phones today, specifically smartphones, have advanced to the point where it is very easy to make purchases by sliding in tapping your screen. Large companies like Amazon and eBay have modified their websites so that users can easily purchase the products that they want in just a few moments with ease.

The future of advertising certainly seems to be trending in the direction of mobile e-commerce. As people progressed from going to shopping malls and stores to ordering what they need online and having it delivered, mobile marketing is taking it a step further. Instead of having to be at home, or to open up your laptop in order to shop and buy, by simply pulling out your phone, sliding and tapping on your screen, purchases can be made where ever you may be. If you want to be profitable in 2014, it is in your best interest to consider moving into mobile advertising and marketing today.




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