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Monday, October 27, 2014

Plan On Marketing With Facebook? Read This

By Elodia Hotaki


Does your business have a Facebook page? If not, then you are definitely missing out on some great exposure. If it is, make sure you are doing things right. Continue reading for some great advice about Facebook marketing.

Set some goals for your Facebook marketing campaign. You can launch your campaign on a trial basis if you are not sure how your audience will react to it. Once you get a better idea of how interested your customers are, you should set some reasonable goals for your campaign.

Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social.

Consider purchasing Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. You can control the budget, and the amount of effort put into it is completely up to you. One of the advantages is that a long term commitment is not required. The advertisement can he halted at any time.

Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!

Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.

Talk density helps you figure out how many people are mentioning you or your products on the social media platform. You want your talk density to be around 15 percent or more, as that would mean that you are getting plenty of attention. If it is lower than that, consider changing things up or adjusting your marketing strategy.

Be communicative. When someone makes an effort to write you a question or even to just say something positive about your company, make sure you respond. It helps to create good will, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are.

Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don't check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.

If your business does not yet have a Facebook page, you should have the desire to come up with one, now that you have read this article. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. There is always room for improvement, regardless of how long you have been using Facebook. Use what you learned and watch your business progress.




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