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Tuesday, January 13, 2015

How To Market Online Like One Of The Pros

By Doris John


Internet marketing is a lot more that just promoting your business. It is truly a progressive business strategy. It has so many techniques and tools that require research, lots of hard work and a lot of patience. Do you have what it takes? Regardless of your answer, here are some tips to help you.

Find your competition. Browsing a competitor's website can not only give you ideas for how to improve your own, but it can also show you their shortfalls. Capitalize on these by bettering their issues on your own site. You can even use this as an advertisement technique, by reminding customers you have something the competitor does not.

Link to other sites in exchange for a link to yours. If you sell socks, consider linking to a site that sells shoes and get them to reciprocate. You will increase your business and theirs, while at the same time provide an easy and useful tool to your customers. It is a win win for everyone.

One of the most important aspects of business is to stay as professional as possible at all times in order to separate your company from competitors. If you have a Twitter or Facebook page relating to your company, make sure to stay business professional even though you are on a social networking website.

Use a link validator tool on your website to check for broken links. These links should be fixed immediately. Broken links keep the person that is trying to read your website from finding the information that they want. A search engine will also downgrade your site if it has a lot of broken links.

Know your lingo. Understanding the definitions of the field you are working with is just as important as why you are delving in. Without knowing what symbols, initials, and codes actually mean, you are diving into a pool at midnight. You do not know what is in there, and it may get you hurt.

Make your first impression a great one. Customers who are visiting your website for the first time want to feel welcomed, not overwhelmed. An easy way to do this is to make an "entrance page," or a title page with only the most basic information included. Allowing the customer to delve into the website themselves makes them more comfortable with the experience of shopping with you.

An easy-to-use, efficient ordering system can attract and retain more customers. Your marketing should highlight how quick and intuitive your checkout feature is; it should also include specific directions to guide the user through the ordering process, regardless of whether your product is purchased online or must be picked up in-store.

Include links to the target keywords of your article in the author resource box. You can have two links in this box; by having them point to the target keywords included in both your article and your page, it will direct traffic to both of these areas and increase the amount of business that you get.

Keep referral links active in your posts. You may not immediately make money from these but over time it may add up and work to your benefit to keep them on your site. If a visitor is referred by you, you may still make money from them, even if they don't use your site.

Now you see that internet marketing is a lot more that just simply promoting your business online. It takes work and patience. You don't want a plan to fail, so why not take some time to learn how to do it right? The above tips should have given you some pointers on how to do that.




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