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Friday, January 16, 2015

How To Use High Converting Sales Letters To Promote Your Product

By Jashua Moses


When Google purchased YouTube years ago for over $1 billion, there was a lot of logic behind that decision. Many people could not understand why they would invest so much of their money into a company that was so new, yet they seem to see what no one else did at the time.



Videos have started becoming even more popular than simple online searches, and tens of thousands of videos are being watched every single minute of every single day. The right video can even go viral, driving a large amount of traffic to your website.

However, in terms of a sales page, you need to have a video created that is motivating in addition to having the potential to go viral, so that it causes people to want to purchase your product. I have provided an overview below of what needs to be done to create a video sales letter that converts at a high rate and will help you sell a large number of products each day.

The very first step of the process is to comprehend the benefits your product brings, and then be able to state those clearly in the video. While there are some people who are interested in the product's features, what the product will do for them is far more interesting and exciting. A number of people don't enjoy reading sales letters, especially the longer ones. It doesn't even matter if the letter is written by a top quality writer.

Some people don't enjoy reading sales letters, particularly long written ones, even if they have been created by high paid copywriters. Video has the advantage of being able to use sounds, imagery and connect with people using sensory perception in ways that a written sales letter just can't do. So when you are planning out the video for your sales letter, you want to have it emulate what is written on the sales page. To convey the information, make sure to use a professional speaker and have upbeat music playing in the background.

Although this might appear to be a lot of work, it really isn't all that difficult to do. If you have some kind of video making software such as Camtasia, you can create a very professional video. Also, if you can get a professional voice over made, you will increase the chances that your screen capture PowerPoint presentation will make a high number of product sales for you.




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