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Thursday, January 29, 2015

Internet Marketing Firms & Assessing Instagram's User Numbers

By Robert Sutter


When it comes to photo sharing applications, it's hard to argue with the prominence associated with Instagram. Without question, it is one of the biggest names to consider and anyone who has used the site for a minimal degree of time can say the same. However, did you know that Instagram has another notch it can place in its proverbial cap? This has to do with the app's user base, and this is a point that Internet marketing firms will be able to cover.

What's worth noting, as far as this story goes, is the fact that Instagram has reached 300 million users around the world. While this is impressive, in its own right, it's made even more so when compared to the current audience that Twitter has. In fact, this point had attention drawn to it by a series of news websites, which makes it that much more noteworthy. It's not hard to see why this was covered, since Twitter is a brand that practically everyone knows about.

It's important to keep in mind that, back in March, Instagram had a total of 200 million subscribers; this was before Facebook purchased the brand. Once said purchase was made, during that following April, Instagram saw an increased level of traffic and user subscriptions. With time, success is going to entail improvements, according to firms like fishbat. Fortunately, Instagram has recognized this and there are many point that Internet marketing firms may draw attention.

If you want to talk about specific improvements, authentication was spoken about in detail. The reason for this is because Instagram proposed a verification system, not unlike the one that Twitter uses, in order to confirm the legitimacy of pages for celebrities, actors, athletes, and brands in general. Given the popularity of Instagram, as a whole, it's not difficult to see why this will be integrated. To me, it'll only help to keep engagement in Instagram that much stronger.

It's clear that Facebook has had an affect on Instagram's audience. Through these improved numbers, Instagram has amassed even more popularity and I believe that anyone who's even remotely involved in the Internet can say the same. With that said, it's important to consider that visuals are more easily digestible than other forms of media, text included. As a result, I do not see Instagram's appeal lowering anywhere in the near future.




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