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Saturday, February 28, 2015

Can Social Media Agencies Endorse Linkedin's Open Platform?

By Paula Hess


LinkedIn is a website that, during the past year or so, gave users the control of posting their own content. Specifically, 330 million individuals have taken to LinkedIn in order to speak about their areas of work. What this resulted in is a broader platform, which I'm sure any and all social media agencies can see as a strong point. With that said, it seems like this website is going to broaden even further, if recent reports and stories are to be believed.

As of recently, LinkedIn has expanded its publishing platform - a blogging center of sorts - to all English-speaking countries. What this means is that the previous statistic has expanded, adding on 230 million more people to the previous statistic. I believe that this can only benefit LinkedIn, since there are many posts that can be made about business. This is especially true when given the litany of industries that exist under the umbrella of LinkedIn.

LinkedIn, without question, has its own sense of appeal compared to other social media websites. For one, you have to know that this website is based on business, which isn't necessarily the case for other networking sites. Nonetheless, there is still a social element that is seen with LinkedIn. It's this very element that will have the attention of social media agencies, as they will make it a point to utilize it as much as possible for long-term success.

When more people can stay engaged, on any platform, won't that account for greater rates of success? LinkedIn, like other social platforms, has a strong user base and this is a concept that social media agencies can draw attention to. After all, this has the potential to create vast amounts of content, provided the capabilities are given to audiences. This is what makes this report so interesting and I am sure that authorities such as fishbat can say the same.

Linked, when used well, has the potential to produce some of the most positive results in social media engagement. This is heightened by the fact that this platform has expanded over the course of time, allowing more and more people to use the site's publishing functionality. Of course, the ultimate success of this movement is hard to predict. If it is allowed the time to grow and develop, though, I am sure that LinkedIn will become an even better website to stay involved in.




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