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Sunday, February 22, 2015

Fundamentals Of Runway Analysis And Shows

By Olivia Cross


Runway study is a method of evaluating and studying information of runway and how things are done in the show. There is presentation of a new clothing collection on moving bodies for an audience. The moving bodies are referred to as platform models. A new collection is produced by a designer, brand, company, or group of companies. Designers uses models whose role is to promote, display or advertise commercial products in runway analysis.

It has made models to be professionals in terms of their charisma and physical appearances especially their skins and also personality in the way they relate to different people from different location and different culture. When on the runway good music is put to facilitate easy walk and to make the event enjoyable. In the current structures of the world the industry is gender dominated unlike old decades.

In the show, it comprises models, designers, consumers and photographers. For a model to be on this platform there are requirements needed as: height, weight and body size. The complexion does not matter a lot but in the current societal norms, dark models seems to have more demand than light models. Confidence and coolness that a model can give off while on the runway is key. Face wise it should be symmetrical and well defined, high cheekbones, eyes that stands out and a good profile. Female models height should be 5.7 inches minimum and male it should be 5.11 inches.

In the event, models have to showcase different designs, make overs as in change of hairstyle and make up, do the catwalk and posses for photos in all angles if possible. Runway basically showcases outfit because the audience prefer clothes as compared to any other form of product in the fashion show.

Runway models who are more experienced are the one likely to be hired in a high fashion show. Most of them sometimes create their own product line also go into acting. Some goes ahead and launch their own television series, Reality shows and programs. Some supermodels opens modeling agencies to nurture young talents in high commercial models. Some models regardless of their types can appear in the magazines as the face of it or another product.

Catwalk fashion shows vary from one dimensions to the other one. It helps in cultural diversity and models are in different forms that includes; supermodels who are highly ranked models, plus size models are the models who represent people with bigger bodies. Fitness models advertise ways to shape up your body by exercising and visiting the gym plus drinking a lot of water. Health models basically advertise the way to eat proper food and proper personnel hygiene.

Designers showcasing their products on the run way, it is a good method and way of advertising since some audience especially celebrity buys the outfit immediately they are on the spot once they like the outfit.

These shows are of both the male and female models. This has created jobs to the models and to designers who are entrepreneurs. Basically fashion platform is a source of empowerment to everyone interested in venturing to fashion industry.




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