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Monday, February 16, 2015

The Top Digital Marketing Strategies

By Beryl Dalton


Because of the internet being one of the biggest necessities of humans today, it is actually possible to see people on the internet at every hour. Of course businesses would definitely take advantage of that by making their internet presence be felt to those who are online. If one is a digital marketer, then he would definitely be familiar with these digital marketing strategies that are proven to be effective for any business.

Of course the very crucial tool for an online campaign would be a company website because all of the important information can be found here. Now one does not really need a very grand website but just a basic one with some descriptions, pictures, videos, and contact information. Now the best thing about this generation today is that coding is no longer necessary because there are online site makers that will make great websites.

Now the very next step in the campaign would be to handle the the social networking channels. Of course Facebook is the primary channel that one should invade because it is the most popular. Now With Facebook alone, a single like page can actually get around above a thousand views for the price of nothing.

Some tips on how to create a Facebook like page would be to just keep it nice and simple. The Facebook page is not there to be a substitute for the website but a complement which will lead the people to the website. The like page should have just some announcements or just some information about new products that would lead to the actual website.

The next thing to think about would be Twitter because it is another social media channel that a lot of people are on. Now Twitter is great for announcements that are short because Twitter is all about putting up short messages. So for some short ads, announcements, and a little short and engaging messages, this is the place to go to

Now email marketing is also great because this is something for the corporate people who are busy checking their emails. Of course these people are slightly a little bit different from regular people because business people hardly go on Facebook or Twitter. Instead, they would check their emails often which can actually be a great opportunity for businesses to target this group of people.

Now one of the best platforms to use for this type of endeavor would of course be Mailchimp. Now the great thing about Mailchimp is that it can help design emails that can be used as invitations to events or parties that the company is holding. Mailchimp also helps the company blast emails to a certain group of contacts in order for them to read.

So for those who would want to invade the online world, these strategies are actually very great to do that. A place wherein digital marketing is actually booming is none other than the city of Honolulu, HI since people there use their Androids and iPhones very often. Of course online campaigns are very prevalent in places where people are online almost every time of the day.




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