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Saturday, March 21, 2015

Crowdfunding For Women Entrepreneurs Can Help Overcome Obstacles

By Lelia Hall


When it comes to business, the statistics show that women tend to lag behind in most areas. However, this is not always the case, even if the statistics may not show much success in most business areas, crowdfunding for women is one area that our sisters seem to be outperforming their male counterparts. The success of ladies in running the campaigns to raise capital for business in more natural than you may think. It does not require any magic to know that females are better in communication and expression than men, and these are the primary traits required to succeed in this capital raising method.

Interestingly, the Wall Street Journal Report gives interesting statistics. Of all the venture-backed firms, women account for less than 8% of the CEOs. Only 17% of Fortune 500 companies' board seats are occupied by women and only 30% of all companies are owned by women. However, when it comes to online crowdfunding, the story is completely different. The success rate of female entrepreneurs in this area is 13% more than men.

However, there is positive news. One research pointed out that ladies have up to 13% chance of succeeding in crowdfunding than males. This can be a very powerful source for the seed capital necessary for the business success. It is a funding method through which an entrepreneur tap into a crowd made of known and unknown individuals with diverse backgrounds each contributing a small amount towards the business capital.

It can be done through a social network or a virtual network. Today, billions or funds are raised benefiting millions of startups, most owned by female entrepreneurs. Some of the leading sites for crowdfunding include Kickstarter, Indiegogo, and RocketHub. Most of these are broad-based and do not target any particular gender. However, there are sites that specialize in women crowdfunding. A good example is Plum Alley.

In addition to targeting the niche market of ladies, the Plum Alley and other similar sites offer additional services such as bringing experts and people with experience to offer the critical advice to the entrepreneurs. The experts are drawn from all industries and get paid for their services. They act as role models for the entrepreneurs.

This comes with many advantages. The ladies are in the position to share ideas and get mentored in addition to getting the much-needed capital for startups or business growth. They pay experts from across different industries to educate, motivate, and act as a role model for the upcoming female entrepreneurs.

On average, males are more likely to excel in business bitching than females. The females are more conservative and may not make ridiculous projections or exhibit bravado as their male colleagues, and thus needs an alternative playing field.

It is important that as a woman, you are quick to answer as opportunities knock. This is a funding method in which you can get the much-needed capital in the most transparent way. It also gives you the opportunity to use your family, friends, colleagues, and vendors as a sales force; the most powerful tool available today.




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