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Sunday, March 8, 2015

The Secrets Of Effective And Successful Internet Marketing

By Doris John


If you knew a secret that would make your Internet business an overnight success, would you share it? One of the real secrets of successful Internet marketing is sharing your knowledge with others. This establishes you as an expert in your field, and contrary to belief, does not take away from your sales.

You can present your product more efficiently by adding pictures or videos to your review. Film yourself using the product and commenting on its advantages. Demonstrate all the features of the product. You should look natural and sincere in your videos and pictures. The goal is to show how the product has helped you.

Constantly evaluate and improve upon the usability of your website. If an individual visiting your site can't use the site then you will never be successful. The product or service you're marketing can't sell if someone can't figure out how to order it. You can't gather your client's contact information if they don't know how to leave it. Make sure your site is easy to use and running smoothly to best meet your marketing goals.

Create a user-friendly 404 page for your website. Depending on your business you can include a picture, cartoon, or clever saying that will make your viewers chuckle. This negates some of the frustration of not finding what they want. You can also offer a list of suggested pages they could view instead, or link to the home page. The important thing is to keep them on your site.

Be sure to keep an eye on your keyword density and adjust it as needed. On any given page, keywords and phrases should make up about 3-5 percent of the text and links. Don't focus solely on your home page, either. Make sure every page on your site includes some keywords.

Become the expert in your field, in order to increase your internet marketing success. Use webinars or podcasts to educate current and potential customers. Write informational articles for distribution online. When you become the person people turn to for answers, that will drive more traffic and business to your site.

When you're designing your emails, make sure you test them out. Make free accounts on sites like Gmail, Yahoo, AOL, Hotmail, etc. and send the email to those accounts and see what it looks like before you send it out to the customers. This will let you see if anything comes up screwy and fix it before your customers see the problems.

Consider adding to your internet marketing plan by posting a series of online videos. This new technology allows businesses to target customers that they might not have been able to reach otherwise. You can add short videos to several popular websites for a reasonable price, and this tactic should increase traffic on your website.

Be sure that the title for each page is different. Use variations of your keyword combinations or phrases. Avoid using over 70 characters. If you use over 70 characters, your words will lose value. Each word will take weight from another word. In the title, the first words are the most important.

The more ways they have to contact you the happier your website visitors will be. Relying solely on a contact form is unacceptable. Give your visitors, at least, an email address too. More communication channels are better; make yourself available via chat, video, Twitter, phone, fax and snail mail if you possibly can. If your visitors want to send you carrier pigeons, do your best to accept them.

There are so many things to consider, both for your business and your marketing strategies, that constantly keeping abreast of the latest updates and technologies, is the only way to keep up with the Jones-es. Continue to read as much as you can and you will find that great success comes your way, too!




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