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Friday, April 24, 2015

Crowdfunding For Women Owned Products And Services

By Alta Alexander


Men and women alike often have great ideas for a product or service. Crowdfunding for women websites now offer women the ability to support one another through establishing various campaigns oriented toward funding a product or service. Generally, these small business applications, products and services sit on shelves and never see the light of day. So, while men often succeed through more traditional channels, women now have a chance at establishing a business, product or service without discrimination or degradation from businesses who only support men in these areas.

As the ideology behind the process is fairly new, there is a lot to be learned. As such, both men and women are now providing presentations and workshops related to this new aspect of funding a project. One of the best ways to learn about this new process is to review a number of campaigns and projects. Some of which can be found on websites like Kickstarter, Pine Alley and others which host projects desiring financial support.

One of these websites is that of Pine Alley. It is also one of the best and most used of these women oriented sites. Although, there are others which offer the same opportunities, this particular site has already seen great success with campaigns which have come to fruition in a short amount of time.

In some cases, men may support these campaigns. Whereas, there are also sites which are totally dedicated to projects which are created and funded by women. A rather large network of which is now forming around the world to support one another over the course of a campaign and well into the completion phase.

Most often these websites work to make it easy to create, post and run a campaign from start-up through completion. As it is much easier to run a successful campaign if an individual knows what to do, there are generally steps outlined during the registration and set up process. The best of which also offer counseling related questions or issues which may arise during the course of the campaign.

As the websites also benefit financially and with regards to positive reviews, most are happy to share this information free of charge. Although, there are others in which these fees help pay overhead and keep the site in operation. One important aspect on the part of the user, and those running these websites is that the individuals or groups have the necessary knowledge and information to take the campaign from start-up through completion.

If not, the project may never make it past the initial start-up phase. When this is the case, those having donated funds generally expect to have monies refunded. That is, unless there is an upfront agreement which states the individual forfeits such funding even if the project is canceled over time.

While this type funding is now quite popular with those whom work online, others without online access still have other options. Some of these include applying to shows like Shark Tank, talking with a Small Business Bureau representative or borrowing money from a private investor. Of course, the better presentation, credit and reputation one has upon requesting this type funding, the more likely one will be to obtain the monies needed for the development of a product or service oriented business.




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