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Sunday, August 23, 2015

Using International Lobbying Firms To Succeed

By Ruthie Livingston


Sometimes politicians need help in promoting a project or cause they cannot represent on their own. They turn to international lobbying firms if the issue has an impact outside the country, or a domestic firm for regional concerns. The importance of their position in their party denotes extensive reach, and they can enhance it with the right help. There are few issues that are not addressed by lobbyists, especially if it comes down to a vote.

Lobbyists are centers of influence, expanding that of a politician who has geographical or party reach (such as Democrat or Republican). They are a wise addition to the fight for any cause. They can make or break an issue and turn the tide in the politician's favor. The success of many projects such as building or road construction has helped maintain the nation.

It is all about power and connections so experience weighs highly when selecting a lobbying firm. It must be in the relevant field. Then the ability to sway public or legislative opinion comes into play. It is odd that such illustrious efforts have garnered a negative reputation as influence-seekers. It should depend on the particular merits of the cause.

Large lobbying firms must therefore know the ins and outs of the process and their limitations. They work within parameters that they know are particularly effective. They want to put the odds on the side of the politician or company who has hired them. Even non-profits can avail themselves of their services to promote a worthy cause. Thus, the lobbyists are working with issues that impact the good of the people at large. This becomes a good way to assuage their reputation.

Even non-profit organizations use them to garner support for their programs. One assumes that charitable foundations, for example, are working for the good of the people, but you don't always know how. In spite of quality projects, many non-profits need more funding and relevant legislation.

Most lobbying occurs within the arena of legislation as it is ongoing. Politicians who are expected to make decisions on behalf of others prefer to be in the know. It can be done efficiently through the lobbying system. The importance of the right people cannot be overemphasized. You can do research, check credentials, look at track records, and get referrals. You have to consider domestic versus international reach and what knowledge is required.

You can do some research to determine credentials, but it alone is not enough. There must be an interest in the subject at hand and adequate experience. Only in this way will you be working with the right professionals, and not just luck.

Length of time at the lobbying enterprise is your best tipoff of reliable service among other qualifications. You must take everything mentioned above into careful consideration. You must share a meeting of the minds on the topic and an interest in furthering the same cause. Only then can you expect a successful outcome.




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