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Sunday, November 8, 2015

Long Island Advertising Agencies & 3 Pointers For Changing Logos

By Arthur Williams


Google recently made a change to its logo, allowing it to become more chalk-like. This change did not go unnoticed by the general public, as the average consumer and Long Island advertising agencies have weighed in on this. Of course, practically every logo undergoes redesigns; it's just a matter of ensuring that these are done as effectively as possible. For those who are curious to learn as much as possible, in this respect, recognize the following details.

One of the things to keep in mind, when changing your company's logo, is to keep the mood the same. Those who have invested in your company, to any degree, have certain expectations when it comes to the cosmetic side of things. If you take an established design and totally remake it from the ground up, chances are that you'll alienate a good portion of your audience. This is just one factor that any Long Island advertising agency can draw attention to.

Simplicity is another talking point that can be covered by a number of reputable firms, fishbat included. Simply put, when simplicity is at the forefront, everything from text to image choices become influenced for the better. The general Internet user has certain expectations when it comes to websites. In other words, they want to be greeted by pages with as much effective simplicity as possible. No Long Island advertising agency will be able to say differently on the matter.

Finally, make sure that you observe responses consumers have, in regards to your redesigns. Even though many people will find it difficult to adjust to such changes, this is usually a short-term process that doesn't have much bearing on the eventual success of a brand. However, if you feel like reception has become too negative, it'd be wise to go back to the drawing board. Suffice it to say, staying abreast of public reception is vital.

As you can see, there is much that goes into the shifting of website logos. Google made a change that had people talking, and it's possible that you can do the same. All you have to do is adhere to the points mentioned earlier, and exercise care when doing so. It might take some time to find the perfect successor, but that's what effort is all about in this sense. If you're dedicated and spend time putting in the work, the best results will shine through.




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