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Friday, November 13, 2015

Online Marketing Companies: What Are Video Press Releases?

By Robert Sutter


In the digital age we live in, various forms of content can be created to help brands alone. One such form of content is the video press release, which is not only able to distribute news but do so in a way that encourages engagement. Online marketing companies build and present these, but what is the reason for this? Here are just a few reasons why these creations matter, and why more brands should make it a point to implement them as well.

Video press releases come with several benefits, amongst them being the effective way in which they present various messages. Perhaps a tech company has a new product they'd like to distribute in the near future; wouldn't it make sense for a spokesperson to demo it beforehand? Suffice it to say, this form of content can be created, and it can be done by an online marketing company as well. This is just one benefit to be seen from firms like fishbat.

There's also the matter of video press releases potentially being shared across various platforms. While the likes of YouTube and Vimeo have their own audiences to account for, it's important to note the audiences seen on other social networks. When this content is shared on Facebook and Twitter, just to name a few, it's easy to imagine that its visibility will grow. As you can see, sharing is caring in the connected world we live in today.

Finally, you can rest easy knowing that video press releases are typically more personable. Yes, you can easily read blocks of text and gain information from them, but it's easy to imagine that a certain element will be missing from the equation. Wouldn't it make sense, then, for real-life people to act for the filming of these videos? Spokespeople will be able to distribute messages, meaning that people can gain a better understanding of how to visualize brands. It's a great perk that deserves more attention.

As you can see, there are many benefits to be seen when it comes to video press releases. The fact that online marketing companies can provide them is nothing short of spectacular, especially for brands that haven't yet gained their footing. Not only can this form of content help to establish identities for those brands, but go on to promote the finest products. It might take time for success to be seen, but the long-term effort will prove to be worthwhile.




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