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Thursday, April 20, 2017

The Pros & Cons Of Chatbots, With Long Island Advertising Agencies

By Rob Sutter


If you're unfamiliar with chatbots, you should know that they're basically programs that are meant to speak to visitors. For example, if you log onto a website that offers irrigation, it's possible that a chatbot will pop up in order to assist you at the onset. Any Long Island advertising agency will agree that while these systems are useful in many respects, they have their issues as well. Here are some pros and cons you should know.

PRO - They respond quickly. One of the biggest pros of chatbots, according to companies like fishbat, is that they are quick to respond. If you have a simple question to ask, such as where an item can be found in retail, the chatbot you're speaking to will be able to respond almost instantaneously. This reduces the amount of time spent waiting, which tends to result in a more positive user experience. Any Long Island advertising agency would be hard-pressed to disagree.

CON - They may speak in ways that are unfamiliar to some. Chatbots can speak English, but this doesn't necessarily mean that their structures will be familiar. After all, the robotic nature of computers means that language may not flow well to some. As a matter of fact, this can detract from the user experience. Chatbots are useful, without question, but this is one of the negatives that cannot be easily ignored.

PRO - They are simple by design. In the digital age we live in today, simplicity is often sought after, whether in terms of web design or some other service entirely. This idea of simplicity applies to chatbots as well, seeing as how they're mostly built around text. While there might be a few additional features thrown into the mix, text is emphasized above all else. What this does is create an easier experience for every user, regardless of how tech-savvy they are.

CON - They aren't the same as true human experiences. Despite the usefulness that chatbots can offer, the truth is that they cannot compare to human experiences. When you're speaking to an actual person over the phone, for example, you receive the impression that your concerns are taken seriously. This feeling is likely to be lost if a business relies on chatbots alone. While these programs should be implemented, true human interaction shouldn't be overlooked by proxy.




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