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Saturday, June 17, 2017

4 Reasons Why A Long Island Advertising Agency Recommends 360 Video

By Arthur Williams


If you've been on YouTube or Facebook, chances are that you've been exposed to at least one 360 video. For those that don't know, these videos are designed to give viewers a full perspective of what's being filmed. In other words, if you want to view an unseen spot in a video, the ability exists with the right technology. With that said, if you're still not sold on this unique form of content, here are 4 selling points that Long Island advertising agencies can offer.

One of the biggest selling points of 360 video is the fact that it can be used to record various events. Are you in charge of recording a baseball game? What if you're responsible for capturing footage of a trade show? Whatever the case may be, this type of video content offers versatility that few others form of media will be able to. Versatility matters to Long Island advertising agencies of all shapes and sizes.

360 video content is effective in terms of how well it engages people, too. When you're watching a video, you may be curious to know how the setting looks from other perspectives. This type of content gives the viewer more control, meaning that they will draw more attention to the brand being showcased. Companies the likes of fishbat will tell you that this is a benefit that matters.

Another reason why 360 video content is beneficial is that it can help you target specific audiences. Not every demographic is going to be effective for the sake of sales, meaning that you have to focus on certain ones more than others. Fortunately, 360 video can be easily targeted to others, meaning that you can appeal to the right people. This is yet another benefit that business owners should make note of.

You may also be surprised by the amount of money that you can save by implementing 360 video. If you were to record footage, chances are that you would need multiple cameras. Needless to say, this can be quite expensive. Fortunately, 360 video only requires a single camera, which considerably reduces expenses on your end. Regardless of the industry you're in, saving money is of the utmost importance.




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