Content calendars, for those not in the know, are designed to keep marketers on track. When they know what type of content to post on specific days, it makes their work easier in the long run. With that said, creating solid content calendars takes time. For those that would like to know how to do it, here are a few of the most important do's and don'ts that will eventually lead you to the Long Island SEO success you've been looking for.
DO ensure that your content has variety. The best content calendars are developed with variety in mind, which makes sense. You don't want to give your audience the same type of content every single day, so change things up. Reputable authorities like fishbat.com may tell you to share a relevant news article one day and a self-promotional post the day after. This is just one of many ways to keep your content calendars varied.
DON'T become rigid with your content calendar. It's important to create content ahead of time, but this doesn't mean that you should be rigid. For example, if you work in a particular industry, a piece of news may break that you'll want to share. You might want to cancel what you previously had scheduled in favor of the aforementioned news. Don't worry; the post that you originally created could be repurposed for the future.
DO create your calendars at least a couple of months ahead of time. As a matter of fact, it may be in your best interest to create your calendars as far into the future as possible. One of the reasons for this is that it will reduce the work that's required of you in the long term. You will be able to focus on other tasks while your content is scheduled, ready to go out. This one step makes all the difference for marketing and Long Island SEO results alike.
DON'T allow content calendar posts to go out with untested links. What happens if you post a link that doesn't work? Whether it's on your website, your Facebook page, or what have you, it can have a negative impact on your SEO efforts. Your site's rankings may fall, even to the point where no one can find you without having to sift through several pages. In order to maintain a strong SEO strategy, test the links on your content calendar beforehand.
DO ensure that your content has variety. The best content calendars are developed with variety in mind, which makes sense. You don't want to give your audience the same type of content every single day, so change things up. Reputable authorities like fishbat.com may tell you to share a relevant news article one day and a self-promotional post the day after. This is just one of many ways to keep your content calendars varied.
DON'T become rigid with your content calendar. It's important to create content ahead of time, but this doesn't mean that you should be rigid. For example, if you work in a particular industry, a piece of news may break that you'll want to share. You might want to cancel what you previously had scheduled in favor of the aforementioned news. Don't worry; the post that you originally created could be repurposed for the future.
DO create your calendars at least a couple of months ahead of time. As a matter of fact, it may be in your best interest to create your calendars as far into the future as possible. One of the reasons for this is that it will reduce the work that's required of you in the long term. You will be able to focus on other tasks while your content is scheduled, ready to go out. This one step makes all the difference for marketing and Long Island SEO results alike.
DON'T allow content calendar posts to go out with untested links. What happens if you post a link that doesn't work? Whether it's on your website, your Facebook page, or what have you, it can have a negative impact on your SEO efforts. Your site's rankings may fall, even to the point where no one can find you without having to sift through several pages. In order to maintain a strong SEO strategy, test the links on your content calendar beforehand.
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