It is not unusual for people starting businesses to worry about money and count every penny. They sometimes try to cut costs on advertising expenses, but this is always a mistake. A professional website is essential, and if your market is local, you will also need a way to contact potential customers on a personal level. Postcard marketing is relatively cheap and extremely effective, if done correctly.
When every dollar counts, it is good to know you can advertise for pennies since postcards are so cheap to print and mail. Over sized cards may cost slightly more, but they are still a good value. Glossy brochures may be outside your budget, but colorful postcards with good copy and interesting offers will catch the attention of readers. You will have to obtain a current mailing list however.
When you're on a tight budget, you need to have a good imagination. Postcards don't just have to be for mailing. You could use them as business cards left on the counters of local establishments. If you add a hole, you can use them for hang tags. They also work well at trade shows and local events where you can rent a booth and display cards outlining the services you provide.
Since you aren't making a major financial investment in the postcards, they can be great to test your target market. Sending a few out and monitoring the response will give you a good indication of what a larger mailing will accomplish. You will have some misses with your marketing campaigns. By using inexpensive materials, you can minimize the investment in a bad idea.
Sending postcards are a great way to keep your competition from knowing exactly what you are doing until it is too late for them to counter your campaign. When you put ads in the paper or on your website, everyone has access to the information. Don't be fooled. Your competition will be watching. Sending mailers makes it harder for them to compete.
Advertising is a long term investment. You can't expect to send out something one time and sit back and rest. Keeping your name and information in the public eye demands consistent and determined effort. It will take time before you begin to develop an effective brand.
Since postcards don't take up much room, potential customers are more likely to keep them, especially if you are offering a discount when they present them at the time of a purchase. They will also keep them if you have a code to enter on your website for a drawing or special limited time offer. Everybody loves a deal, and the cards are a great way to present yours to the general public.
It takes some faith to start a business. It also takes a cash investment and good marketing strategies. You don't have to break the bank with elaborate advertising. Sometimes the best results come from small packages selectively distributed.
When every dollar counts, it is good to know you can advertise for pennies since postcards are so cheap to print and mail. Over sized cards may cost slightly more, but they are still a good value. Glossy brochures may be outside your budget, but colorful postcards with good copy and interesting offers will catch the attention of readers. You will have to obtain a current mailing list however.
When you're on a tight budget, you need to have a good imagination. Postcards don't just have to be for mailing. You could use them as business cards left on the counters of local establishments. If you add a hole, you can use them for hang tags. They also work well at trade shows and local events where you can rent a booth and display cards outlining the services you provide.
Since you aren't making a major financial investment in the postcards, they can be great to test your target market. Sending a few out and monitoring the response will give you a good indication of what a larger mailing will accomplish. You will have some misses with your marketing campaigns. By using inexpensive materials, you can minimize the investment in a bad idea.
Sending postcards are a great way to keep your competition from knowing exactly what you are doing until it is too late for them to counter your campaign. When you put ads in the paper or on your website, everyone has access to the information. Don't be fooled. Your competition will be watching. Sending mailers makes it harder for them to compete.
Advertising is a long term investment. You can't expect to send out something one time and sit back and rest. Keeping your name and information in the public eye demands consistent and determined effort. It will take time before you begin to develop an effective brand.
Since postcards don't take up much room, potential customers are more likely to keep them, especially if you are offering a discount when they present them at the time of a purchase. They will also keep them if you have a code to enter on your website for a drawing or special limited time offer. Everybody loves a deal, and the cards are a great way to present yours to the general public.
It takes some faith to start a business. It also takes a cash investment and good marketing strategies. You don't have to break the bank with elaborate advertising. Sometimes the best results come from small packages selectively distributed.
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