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Tuesday, November 21, 2017

Opening Your Mind To The World Of Article Marketing

By Stephen Stich


To bring in new customers and make more sales, you need to understand article marketing. Stop worrying about not having a marketing degree. Read these tips and get started learning what you need to know.

Improve your site's search ranking by including more internal links. When you add new content to the page, link back to previous content. For instance, if you have a blog about recipes and are posting an Italian pasta dish, link back to a previous recipe you wrote about lasagna. When you do this, you automatically boost internal traffic within your site, which can raise your ranking.

Many people believe (not without cause!) that they need to produce their own content to engage in successful article marketing. It requires some knowledge to be able to author articles. You may understand the rules governing proper punctuation and good grammar. However, if you do not have a passion for it, you will soon be bored. Writing requires you to be good with words. It's more than just book intelligence, it is an art.

If you have a knack for writing, write articles and submit them to article sites. Doing this will not only increase your search-able content, but it will also bring in hordes of new readers to your website. Many of these sites will also pay for good submissions, so that is just an added bonus.

Be sure your article is both useful and accurate. Check your information before you submit your article. You do not want to post outdated or incorrect information or else you risk losing your reliability and credibility. Invalid information is a key issue that is found mostly in articles posted on disreputable article directories.

Be sure to prepare a new resource box for each article and vary your links. It is important that you have back-links to the pages you want to promote. If you submit your articles to directories, the resource box is of the utmost importance. If you submit your articles to blog networks your anchor text links are most important. If you use the same resource boxes and back-links for all your articles, they will not appear unique to search engines.

Be sure your articles read like articles and not ad copy. If your articles read like a sales pitch, article directories will reject them. You should not mention your product or brand multiple times. Some article directories require that you only mention a brand or product once. Sometimes it's best just to mention it in the resource box and not in the article.

To find new blogs and sites where you post your content, just contact them directly and ask. If you find a sports blog, for example, you can contact them and mention that you'll write a great article for their site if they allow you (and you only) to link to your site in the author bio or title line. This is a good way to increase your web presence.

Understand your audience. If you want to get your writing read by casual readers, keep your articles short and make them personable. To get on some professional sites, you need heavy, long, and well-researched content.

Bullet points are a great way to emphasize the quality of any product you're pushing via an article, but you shouldn't rely too heavily on these. Your articles are still going to need relevant content, and relying too much on bullets makes it seem like you just copied the benefits provided by the manufacturer.

If you are looking for a fantastic way to promote a website, service, product or a blog, article marketing can help you succeed. Article marketing simply means selling yourself or ideas through a well-written composition. By doing a little research, anyone can learn how to create a great article marketing piece.




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