Do you think you know everything there is to know about search engine optimization? It's possible that you read an article with mistakes, or perhaps you've been told the wrong thing a time or two in the past. Whatever the case may be, there are quite a few Long Island SEO falsehoods that seem to be repeated more often than they have the right to. Here are just a few of the falsehoods in question that will help you become more well-versed on this topic.
"You'll get found on search engines overnight." This is one of the most popular Long Island SEO falsehoods that should be addressed. According to companies such as fishbat, a company cannot promise another company that they will rank in a short amount of time. As a matter of fact - and this is especially true for new businesses - it can take months before positive results can be reported. This is a long-term process that requires patience.
"With numerous links, you can easily rank." It's fair to assume that multiple links in a single piece of content can aid SEO, but this is another mistruth that many people fall for. When there are more links than there should be in a written piece, it comes across as spam. Furthermore, the company responsible for the content in question may see their progress become undone. Links are more valuable when they're used sparingly.
"SEO doesn't require web design." In order to get the most out of SEO as possible, high-end web design is required. Search engines, Google and otherwise, have become more focused on how well a website performs in addition to the content that it provides. Let's say that your site isn't responsive, meaning that it isn't easily read on smartphones like it is on computers. This can actually hurt matters from an SEO standpoint, which is one of the reasons why web design plays a huge role in the matter.
As you can see, there are quite a few SEO falsehoods that, unfortunately, tend to surface time and time again. The best way to combat these is by arming oneself with knowledge. Not only will this help company owners better understand SEO, but digital marketing as a whole. It's important to have visibility on search engines, but constantly falling for information with holes in it will not yield the desired results.
"You'll get found on search engines overnight." This is one of the most popular Long Island SEO falsehoods that should be addressed. According to companies such as fishbat, a company cannot promise another company that they will rank in a short amount of time. As a matter of fact - and this is especially true for new businesses - it can take months before positive results can be reported. This is a long-term process that requires patience.
"With numerous links, you can easily rank." It's fair to assume that multiple links in a single piece of content can aid SEO, but this is another mistruth that many people fall for. When there are more links than there should be in a written piece, it comes across as spam. Furthermore, the company responsible for the content in question may see their progress become undone. Links are more valuable when they're used sparingly.
"SEO doesn't require web design." In order to get the most out of SEO as possible, high-end web design is required. Search engines, Google and otherwise, have become more focused on how well a website performs in addition to the content that it provides. Let's say that your site isn't responsive, meaning that it isn't easily read on smartphones like it is on computers. This can actually hurt matters from an SEO standpoint, which is one of the reasons why web design plays a huge role in the matter.
As you can see, there are quite a few SEO falsehoods that, unfortunately, tend to surface time and time again. The best way to combat these is by arming oneself with knowledge. Not only will this help company owners better understand SEO, but digital marketing as a whole. It's important to have visibility on search engines, but constantly falling for information with holes in it will not yield the desired results.
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