Your local fishbat Long Island advertising agency can tell you that social media is an omnipresent entity. Even if you leave your home, you may find yourself connected to sites including Twitter, Facebook and Instagram. How well do you know sites like these, though? Are you sure that some pieces of information can't be better described as myths? This is where the following information about social myths comes into the picture. Understand these and you'll get more out of the networking platforms you love.
"The more followers or fans I have, the more successful I'll be." It's easy to be enticed by a high follower count, but this alone doesn't equate to social media success. Even if you're managing an account with one million followers, you have to still reach out and engage them. They must also be interested in what your company is about. In situations like these, having fewer but more involved fans is preferred. Reputable firms like fishbat will tell you the same.
"I have to choose between focusing on my social media or my website." This doesn't have to be a compromise you must make without question. As a matter of fact, business owners would be wise to place focus on both channels. In most cases, a website will distribute information and create sales, whereas social media will drive attention to said website. This is a winning formula and it's one that more business owners should follow.
"I must have an account on every social media website." Despite what you may think, having an account on every social media isn't necessary to achieve results. Keep in mind that some of these platforms will complement your business better than others. For instance, if you run a real estate firm, you may want to use LinkedIn so that you can connect with fellow agents, brokers, and perhaps buyers. In this situation, you may focus less on other platforms so that you can invest more into LinkedIn.
"I don't need anything else for marketing but social media." Don't make the mistake of assuming that social media is the only marketing tool you'll require. It can help create awareness and perhaps drive sales, but there are other factors to consider as well. SEO, for instance, will help your site rank. Graphic design will be used to create present and future assets. Content creation is done to produce press releases, blog posts, and other forms of content for a wider audience. Marketing isn't a one-trick pony, no matter how impressive the trick may be.
"The more followers or fans I have, the more successful I'll be." It's easy to be enticed by a high follower count, but this alone doesn't equate to social media success. Even if you're managing an account with one million followers, you have to still reach out and engage them. They must also be interested in what your company is about. In situations like these, having fewer but more involved fans is preferred. Reputable firms like fishbat will tell you the same.
"I have to choose between focusing on my social media or my website." This doesn't have to be a compromise you must make without question. As a matter of fact, business owners would be wise to place focus on both channels. In most cases, a website will distribute information and create sales, whereas social media will drive attention to said website. This is a winning formula and it's one that more business owners should follow.
"I must have an account on every social media website." Despite what you may think, having an account on every social media isn't necessary to achieve results. Keep in mind that some of these platforms will complement your business better than others. For instance, if you run a real estate firm, you may want to use LinkedIn so that you can connect with fellow agents, brokers, and perhaps buyers. In this situation, you may focus less on other platforms so that you can invest more into LinkedIn.
"I don't need anything else for marketing but social media." Don't make the mistake of assuming that social media is the only marketing tool you'll require. It can help create awareness and perhaps drive sales, but there are other factors to consider as well. SEO, for instance, will help your site rank. Graphic design will be used to create present and future assets. Content creation is done to produce press releases, blog posts, and other forms of content for a wider audience. Marketing isn't a one-trick pony, no matter how impressive the trick may be.
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