SoundCloud, for those that don't know, is a social platform that focuses on music and audio streaming. You will be able to find a number of music tracks, podcasts, and sound clips if you know what to search for. Depending on your business, SoundCloud could be a major part of your business model as well. Online marketing companies across the board can agree, so here are a few do's & don'ts that you'd be wise to follow.
DO make it a point to share SoundCloud content. It doesn't matter if you're a musician, podcast host, or what have you; chances are you won't get far unless you share your work. Once you publish your work on SoundCloud, share it on Facebook, Twitter and the other social networks you're active on. What this will do, according to the likes of fishbat.com, is build awareness early on. This is just the first step that online marketing companies will tell you to follow.
DON'T add content without visuals. If you'd like your content to be listened to and shared, you can't post it as is. You must be able to include pictures, which you can do for various pieces of content. For instance, if you're an independent artist and would like to share a track on your upcoming album, include art of said album to make it stand out. This will help you obtain even more attention on SoundCloud.
DO implement SEO as early as possible. SoundCloud users should know that they can get found on search engines, provided they know what to do. When they upload new content, be it a music track or podcast episode, they will be able to include descriptions and tags. What these do, in theory, is allow the content in question to be easily found when people search. Anyone that specializes in search engine optimization will agree that SoundCloud is underrated in this sense.
DON'T let SoundCloud Pro slip your memory. Perhaps you didn't even know that SoundCloud had its own premium membership option. With this, you have access to a litany of features that you wouldn't have been able to use otherwise. Advanced analytics, increased upload times, and the ability to pin tracks to your profile are just a few examples. If these seem appealing to you, the aforementioned Pro option could make all the difference from a social standpoint.
DO make it a point to share SoundCloud content. It doesn't matter if you're a musician, podcast host, or what have you; chances are you won't get far unless you share your work. Once you publish your work on SoundCloud, share it on Facebook, Twitter and the other social networks you're active on. What this will do, according to the likes of fishbat.com, is build awareness early on. This is just the first step that online marketing companies will tell you to follow.
DON'T add content without visuals. If you'd like your content to be listened to and shared, you can't post it as is. You must be able to include pictures, which you can do for various pieces of content. For instance, if you're an independent artist and would like to share a track on your upcoming album, include art of said album to make it stand out. This will help you obtain even more attention on SoundCloud.
DO implement SEO as early as possible. SoundCloud users should know that they can get found on search engines, provided they know what to do. When they upload new content, be it a music track or podcast episode, they will be able to include descriptions and tags. What these do, in theory, is allow the content in question to be easily found when people search. Anyone that specializes in search engine optimization will agree that SoundCloud is underrated in this sense.
DON'T let SoundCloud Pro slip your memory. Perhaps you didn't even know that SoundCloud had its own premium membership option. With this, you have access to a litany of features that you wouldn't have been able to use otherwise. Advanced analytics, increased upload times, and the ability to pin tracks to your profile are just a few examples. If these seem appealing to you, the aforementioned Pro option could make all the difference from a social standpoint.
No comments:
Post a Comment