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Friday, July 20, 2018

4 Reasons A Long Island Advertising Agency Recommends Connecting On Linkedin

By Rob Sutter


LinkedIn is one of the biggest social media websites that your local fishbat Long Island advertising agency uses. Not only does it allow for more professional interactions, but it goes a long way in fostering long-term relationships. For said relationships to form, however, connections must be made. Why should you take the time to connect with people on this site, you may wonder? Here are the top 4 perks that should help sweeten the deal.

One of the reasons to connect with people on LinkedIn, according to reputable firms like fishbat, is that it expands your social network. It's important to stay in touch with those that are not only in your industry, but able to assist your business in various ways. You don't have to accept every invitation you receive, but give consideration to the ones that seem to be the most promising. This will help you maximize your time on LinkedIn.

You should also connect with people on LinkedIn for the purpose of increased business opportunities. Of course, this is dependent on the strategy that you utilize. Not only must you be able to present your products and services in a clear fashion, but you must ensure that they're relevant to their interests. By doing so, you'll be able to increase your leads, which may lead to sales, which does nothing but help your business in the long term.

LinkedIn can serve as a platform to share and publish content, which plays into another reason why connecting to people on the site is vital. Let's say that you connect with a coworker; anything that they share or publish will be displayed on your news feed. In turn, anything that you send out will show up on theirs. If you feel like your content on LinkedIn isn't receiving enough traction, perhaps establishing relationships with more users will do the trick.

If these perks aren't enough to convince you to connect on LinkedIn, consider how it can help you as a thought leader in your industry. A thought leader, for the uninitiated, is an individual whose views on a subject or topic are seen as reputable or meaningful. This is the type of the individual that someone would consult if they're stumped on a question or would like to obtain guidance. As you help your fellow LinkedIn users, your position as a thought leader will strengthen.




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