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Friday, July 6, 2018

Long Island SEO: The Most Important Questions Related To Bounce Rate

By Rob Sutter


When developing a website, it's imperative that it's optimized well enough so that users stick around. Anyone that specializes in Long Island SEO will agree, which brings us to the topic of bounce rate. What does this term entail? How can a business owner take advantage of it so that, ultimately, they achieve greater prominence on Google and other search engines? When it comes to bounce rate, here are the most vital questions that should be asked.

"What does bounce rate refer to?" In simplest terms, this is the percentage of traffic that almost immediately leaves your website upon arrival. This is a problem, to say the least, especially when you consider the competition on the Long Island SEO front. Business owners should want their sites to perform well so that more people visit them. With that said, this is a general definition that companies like fishbat can provide.

"If someone visits my website, how long should they stick around?" Let's say that, for the sake of argument, that someone finds your website on a Google search. In this scenario, it's ideal that they stay on your site for a minute or so before they decide to click away. Such an event will lower your site's bounce rate, which will improve its SEO performance. The places where your site is accessed from will change the ideal time spent on site, so keep this in mind.

"What are the consequences of a high bounce rate?" If your site's bounce rate is noticeable high, there are a few problems that may arise. Your site's presence on Google will take a hit, meaning that fewer people will be able to find you. Furthermore, people will spend less time on your site, which will not do your rankings any favors. Problems like these can impact your business, especially in the digital sense, which is why these possibilities should be considered early on.

"Are there ways that I can lower my site's bounce rate?" If you believe that your site's bounce rate isn't as low as it should be, there are a few ways to help matters. Perhaps your increased bounce rate is a result of broken links, so test them on your site to see if they lead to invalid or 404 error pages. You can also test your site to see how well it operates on different platforms. By following rules like these, your site's bounce rate will lower to a percentage that's more normal.




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