There are many reasons why, in the vast world of social media, Tumblr stands out. Everything from the content it offers to the audience that it attracts can't be overlooked, and each quality makes it worth the attention of Long Island advertising agencies. With that said, it may seem difficult to promote an individual or brand on this platform. With these do's and don'ts, such an endeavor will be made that much easier.
DO present yourself as a content specialist or creator. When it comes to Tumblr, "content is king" couldn't be truer. Everything from blog posts and fiction to videos and GIF sets are all the rage on this site, which means that content plays a bigger role than the type of marketing lingo you can spout. By focusing on the material that users want, you'll find advertising on this platform to be considerably easier. Reputable agencies like fishbat will say the same.
DON'T let your content go untagged. To further advertise yourself on Tumblr, make use of tags. These are found at the bottom of every Tumblr post and relate back to the content being shown. Furthermore, they will make the content searchable for you and your user base. If you include tags that simply aren't relevant to what you write, not only will your work be less searchable but your account may not be in the best standing.
DO respond to those that reach out. One of the other defining traits of Tumblr is the ability to send "asks," which are direct messages that you can answer directly or publish on your account. Regardless of what you opt for, there are numerous benefits of doing so. You will be able to keep in touch with your user base, but the fact that it may bring additional content to your page can't be denied either. As we've covered earlier, content is king.
DON'T underestimate your competition. No matter how confident you believe you are in your Tumblr skills, there's a good chance that there's someone using the platform more effectively. What this means is that you should look at what your competition is doing differently. Furthermore, focus on your own weaknesses and see if they can be turned into strengths. Don't let this come at the cost of your individuality, though, as the best Tumblr marketing efforts tend to stand out from the rest.
DO present yourself as a content specialist or creator. When it comes to Tumblr, "content is king" couldn't be truer. Everything from blog posts and fiction to videos and GIF sets are all the rage on this site, which means that content plays a bigger role than the type of marketing lingo you can spout. By focusing on the material that users want, you'll find advertising on this platform to be considerably easier. Reputable agencies like fishbat will say the same.
DON'T let your content go untagged. To further advertise yourself on Tumblr, make use of tags. These are found at the bottom of every Tumblr post and relate back to the content being shown. Furthermore, they will make the content searchable for you and your user base. If you include tags that simply aren't relevant to what you write, not only will your work be less searchable but your account may not be in the best standing.
DO respond to those that reach out. One of the other defining traits of Tumblr is the ability to send "asks," which are direct messages that you can answer directly or publish on your account. Regardless of what you opt for, there are numerous benefits of doing so. You will be able to keep in touch with your user base, but the fact that it may bring additional content to your page can't be denied either. As we've covered earlier, content is king.
DON'T underestimate your competition. No matter how confident you believe you are in your Tumblr skills, there's a good chance that there's someone using the platform more effectively. What this means is that you should look at what your competition is doing differently. Furthermore, focus on your own weaknesses and see if they can be turned into strengths. Don't let this come at the cost of your individuality, though, as the best Tumblr marketing efforts tend to stand out from the rest.
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