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Thursday, November 15, 2018

3 Benefits Of Memes For Long Island Advertising

By Arthur Williams


Memes are among the most shared content in digital media. Whether it's an image of an animal, a still shot from a movie, or what have you, memes have become their own separate language of sorts. This is one of the reasons why they appeal to so many people. Did you know, though, that they can also be used for Long Island advertising? Here are the 3 biggest benefits that they will be able to provide for this endeavor.

When it comes to the upside of memes, as far as digital marketing is concerned, reach is a good place to begin. The audience that consumes memes, by large, is young. From high school students to those in their mid-to-late 30s, these individuals tend to be the most in-tune with popular culture. Memes are included in this conversation, as names like fishbat can attest. If you use this type of content in your marketing efforts, your reach will be significantly greater.

Another upside of memes is their versatility in social media. Simply put, if your marketing strategy relies on social networking, memes are a must. By peppering these into your content, provided it remains on-brand, you will be able to appeal to even more on platforms like Facebook, Instagram, and Tumblr, just to name a few. If you haven't been committing enough time to social media, you should do so in order to enhance your marketing.

Lastly, memes are practically never-ending. As long as there's content being created on a regular basis, not only online but in general, there's always going to be potential meme material. Even though some of these jokes will fade away, others will emerge. This is a positive for marketers, as they will have more content to use, provided it's relevant to their businesses and the products or services that they have to offer.

For those that believe that memes can't be used for Long Island advertising, this information should prove otherwise. However, it's not enough to simply post and share them. You must be creative with how they're used. By taking the time to read your audience, not to mention understand the memes that are currently trending, you'll be on your way to making your marketing efforts a little more unique than others.




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