In August of 2017, Reddit released its own video platform. It wasn't until recently that the social network in question announced that it passed 1 billion native video views per month. To say that this is a success would be an understatement, not only for Reddit itself, but users and businesses as well. When it comes to the latter, videos on this platform can lead to Long Island advertising success. Here is what you should know about creating your own.
First, keep your videos as succinct as possible. One of the reasons why certain types of online content fail is that they drag on. They overstay their welcome and, as a result, the average user may lose interest. According to reputable authorities on marketing, fishbat included, the best videos tend to last for only a few minutes each. The less time you need to get the word out, the better your content will perform on Reddit.
Another way to create videos for Reddit is by knowing who you're targeting. What is your audience? What are their interests? Will they prefer certain types of content over others? These are just a few questions to ask so that you can develop a better understanding of your audience in general. This information goes a long way, not only in regard to the videos you design but any other content that you feel is suited for Reddit.
Finally, leave your videos open-ended. The main reason for this is that it can create conversation, which is part and parcel to the Reddit user experience. While you may see value in watching a video, the value in question will become even greater once users begin discussing what they've watched. This will further increase the value of the content itself, thereby strengthening your brand on Reddit and a host of other platforms to boot.
When it comes to the types of content that perform on Reddit, video is undeniable. In fact, it can serve as a great marketing tool alongside YouTube, seeing as how they both have video streaming capabilities. However, one shouldn't be sacrificed for the other. It goes without saying that YouTube remains king in this field. Reddit, on the other hand, seems to focus on different audiences. By utilizing both platforms, your ability to promote via video will be stronger.
First, keep your videos as succinct as possible. One of the reasons why certain types of online content fail is that they drag on. They overstay their welcome and, as a result, the average user may lose interest. According to reputable authorities on marketing, fishbat included, the best videos tend to last for only a few minutes each. The less time you need to get the word out, the better your content will perform on Reddit.
Another way to create videos for Reddit is by knowing who you're targeting. What is your audience? What are their interests? Will they prefer certain types of content over others? These are just a few questions to ask so that you can develop a better understanding of your audience in general. This information goes a long way, not only in regard to the videos you design but any other content that you feel is suited for Reddit.
Finally, leave your videos open-ended. The main reason for this is that it can create conversation, which is part and parcel to the Reddit user experience. While you may see value in watching a video, the value in question will become even greater once users begin discussing what they've watched. This will further increase the value of the content itself, thereby strengthening your brand on Reddit and a host of other platforms to boot.
When it comes to the types of content that perform on Reddit, video is undeniable. In fact, it can serve as a great marketing tool alongside YouTube, seeing as how they both have video streaming capabilities. However, one shouldn't be sacrificed for the other. It goes without saying that YouTube remains king in this field. Reddit, on the other hand, seems to focus on different audiences. By utilizing both platforms, your ability to promote via video will be stronger.
About the Author:
To discover more regarding social media, and how it applies to advertising, visit fishbat today.
No comments:
Post a Comment