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Wednesday, April 10, 2019

Long Island Advertising: The Do's And Don'ts Of Reddit Video

By Arthur Williams


It was recently announced, in their 2010 Year in Review report, that Reddit videos receive 1.4 billion views per month. To say that this is a tremendous statistic would be an understatement, as it indicates a shift toward this type of content on the aforementioned social channel. If you're a business owner, you may be looking to invest in this type of content as well. To go about this, in the right way, here are some Long Island advertising do's and don'ts to consider.

If you're planning on developing video content, specifically to be used on Reddit, shorter lengths work better. This is true for virtually any social media platform, as videos only a few minutes in length each perform better. They require less commitment on the part of the user, which reputable agencies like fishbat will tell you, but value won't be lost. Your content will perform, catching the attention of daily Redditors and potential consumers alike.

Another rule to follow, when developing video content for Reddit, is to stay on topic. If you're the owner of a restaurant, for example, chances are that you'll want to focus on those that live in certain areas. Furthermore, you'll have to cater to specific tastes. This information should be prevalent in your content. Keep it focused, ensure that it's being directed to the right audiences, and your content will perform at a higher level.

Now let's discuss a few things that shouldn't be done with Reddit video content, starting with outward promotion. On social platforms like Reddit, users can determine when they're being advertised to, without any further value being presented. Blatant marketing won't fly, which means that business owners will have to be more creative with how they create content. It may take additional effort, on your end, but it will pay off.

A lack of genuineness can hurt your Reddit video content, too. There seems to be a shift in the mentality that adults have when it comes to companies they do business with. More often than not, they will gravitate toward establishments that help others or are involved in their communities. This goes back to the aforementioned idea of genuineness, which should be featured in the content that you post on social media, Reddit included.




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