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Tuesday, April 2, 2019

Questions About Tiktok Answered By Long Island Advertising Experts

By Paula Hess


If you've been keeping up with app-related media, you might have been hearing the name "TikTok" pop up every now and then. To say that this program matters would be an understatement, as it's been quite popular among younger audiences. What you may not know is that it may be possible to leverage it for business purposes before long. Here are some of the questions to ask about TikTok that those in Long Island advertising can answer.

"What is TikTok, anyway?" TikTok is a mobile app that was released in 2016. Essentially, it's used to record short videos, which isn't unlike Snapchat or the now-defunct Vine. TikTok focuses largely on content where users lip sync, whether it's to music or comedy skits. While these details would lead one to believe that TikTok is an entertainment platform, companies such as fishbat can attest to the business potential it wields.

"What else does TikTok offer aside from lip-syncing?" While it's common for lip syncs to be shared through TikTok, to say that this is the only type of content to be found would be nothing short of a lie. In fact, it has attracted those with athletic talents as well. Parkour, deadlifts, and bursts of speed on racetracks are just a few examples of the athletics that can be seen on TikTok. In other words, there is more variety than you might think.

"Which demographics are most active on TikTok?" When it comes to demographics, there are many interesting tidbits to share. First, as a Chinese app, TikTok has seen worldwide popularity since its launch in 2016. It is also used mostly by those in the early to mid-20s, which lends credence to the idea that this is a 'younger' app. These are just a few details, but they should give business owners a general understanding of the audience this app attracts.

These are just a few details worth sharing about TikTok, but understand that it has potential outside of its intended purpose. Users will continue to upload videos of themselves, no matter how embarrassing they might seem in hindsight, but the growth associated with this platform can't be ignored. TikTok may help businesses reach audiences that they wouldn't have been able to otherwise. Whether this level of growth can sustain itself, though, remains to be seen.




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