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Wednesday, July 10, 2013

What You Ought To Know About Video Marketing

By Jess Shumake


A wonderful technique to help you gain money for your business is through video marketing. Include more valuable information about the specialty of your business, and use video marketing for your product promotion. There is a great deal to learn about video marketing, so make sure to read the following article as a means to help you get started.

Be sincere in your videos. Honesty and an earnest presentation will go a long way in building trust and cementing relationships. People will not watch your videos if you do not appear trustworthy.

While useful informational videos can be longer, most promotional videos should be less than a minute. With the short attention spans these days, you need to try to get your message across as quickly as possible.

YouTube is not the be all and end all of video sharing. While Youtube is very popular these days and you should have an account there, you also need to find out where your customers go and post there as well. You could use surveys to learn more about your customers and which sites they watch videos on.

If you choose to put your videos on Youtube, learn to use the editing features. For example, you can annotate your video. That is a smart way to share links, coupon codes, and any additional information you want to share.

There are plenty of people that use the Internet on a mobile device, so you must remember this when creating videos. Don't use tiny print or make small movements that will be difficult to view on this smaller screen. Your attention to detail for all of your customers will be appreciated.

Production value is not the most important consideration in producing your video marketing content. The production value of your video is not related to your results. You should focus on the quality of your content and on sharing your video efficiently. Some of the greatest ideas in the world were really not that sophisticated and rather inexpensive to create.

Also make sure to share the video widely. Email your videos to all your family and friends, and encourage them to do the same. Post on your blog about it. Contact your former customers and let them know that you have new content available. Post it all over the Internet such as Facebook, YouTube, etc. You've got great things to say; let others hear it!

Your titles are very important. Viewers will be drawn to your videos if they see interesting or relevant titles. Your title will also give them an idea of what to expect from your video. Spend some time thinking about smart titles for your marketing videos.

Video marketing is not hard, as you can now see. All you need to do is find out what you can. Once you do that, the video marketing campaign that you undertake should be great. Now the only thing left to do is to start working on it!




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