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Monday, August 12, 2013

How Important Is Motivation In Affiliate Marketing?

By Howe Russell


If you speak to any affiliate marketer you'll undoubtedly be told that anybody can become their own boss, no matter whether you speak to an Empower Network or Avon representative. That's because you'll often encounter folks who are purely interested in getting a new referral, i.e. you. However, the fact is not everyone can become their own boss. Not everyone can make money online. Not everyone is motivated enough to make it happen.

You can usually tell a lot about a person based off their reaction the first time they have the idea of using the internet to create an income from home. If they see it as an instant, overnight answer to all of their problems they tend to fail. If they start looking at it as a real business opportunity they tend to experience some success.

A shockingly high percentage of the daily searches for home business opportunities come from individuals who have no intention of starting a home business. They're looking for a winning lottery ticket. They have the wrong idea of how internet marketing works because of the false marketing in the industry itself.

The MLM scene is notorious for it's false marketing and promises of an easy income via minimal effort. While some companies try to train affiliates in the reality of home business, most folks simply don't want to learn because they were only attracted thanks to the false marketing in the first place. As a result, you have someone in a catch 22 situation jumping from business-to-business in the false hope of striking it lucky one day.

The type of person we have just described is not motivated enough to become their own boss. Quite frankly, they are not even looking to become their own boss, they just wanted to see if they really could 'get rich quick'.

If you truly wish to become your own boss, you'd be doing yourself a massive favor to study the behavior of somebody who has started their own company in your local area. Look at how they handle their business and watch how they deal with things when they aren't going so well, too. Many people in affiliate programs cannot handle the pressure, despite the fact that they are 'their own boss'... []

Like a lot of other things in life, motivation is a useless attribute if no further action is taken. While countless internet marketers spend all day posting inspirational quotes to their social network followers, very few of them live their lives by the motivational words they're preaching to others. Once the going gets tough, all that motivational talk goes out of the window and they fall flat.

Indeed, motivation is a tricky subject. It's one which is key to the home business industry because those who have it in spades generally find it easier to make money online regardless of what business they use. Then you have companies like Empower Network which try to use motivational material as a product because they know most affiliates are in need of it. One thing is for sure, you need to be very confident and motivated if you are going to build any business from the ground up.




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