Welcome to the modern age of marketing. No longer do businesses rely upon only word of mouth or catalogs for advertising. Today, thanks to the modern digital age of technology, email is fast becoming a marketing strategy. It's really no wonder that this has trended over the last several years, with over 90 percent of consumers and businesses alike utilizing this function, you can reach more customers in a much shorter amount of time.
Give Them Something: Customers won't open an email if it doesn't appear that it will offer them any benefit. That said, give them what they want and you'll find that you have more customers and business than anticipated. What can your email offer the customer? Will it help them in the long run? Does it give them tips and tricks? Will it encourage them to want to click on the link provided and perhaps make a purchase? It's all in the wording. Stay focused and provide them with the right option and in most cases a new customer will be born.
Avoid Being Too Busy: Pages that are too busy won't get you customers, in fact, customers will leave as they can't find what they're looking for. Let the email lead the customer to a clean page and encourage them to either enter their search term, or have valuable information at their fingertips in order to retain them as a customer.
Targeting: The more you target your email campaign, the more likely you are to have converts. Go through your contacts both professional and private. Go through your social media site friends list and find the most likely potential customers. Use the signature line to introduce potential customers to partners.
Make Images Optional: Not all email is created equally. Some allow images and others block images. Users can set up preferences. Check out your emails on several different servers to see how they look. Knowing these tips will help your business to follow conversion focused email marketing strategies and make the most of their potential customers.
Give Them Something: Customers won't open an email if it doesn't appear that it will offer them any benefit. That said, give them what they want and you'll find that you have more customers and business than anticipated. What can your email offer the customer? Will it help them in the long run? Does it give them tips and tricks? Will it encourage them to want to click on the link provided and perhaps make a purchase? It's all in the wording. Stay focused and provide them with the right option and in most cases a new customer will be born.
Avoid Being Too Busy: Pages that are too busy won't get you customers, in fact, customers will leave as they can't find what they're looking for. Let the email lead the customer to a clean page and encourage them to either enter their search term, or have valuable information at their fingertips in order to retain them as a customer.
Targeting: The more you target your email campaign, the more likely you are to have converts. Go through your contacts both professional and private. Go through your social media site friends list and find the most likely potential customers. Use the signature line to introduce potential customers to partners.
Make Images Optional: Not all email is created equally. Some allow images and others block images. Users can set up preferences. Check out your emails on several different servers to see how they look. Knowing these tips will help your business to follow conversion focused email marketing strategies and make the most of their potential customers.
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