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Friday, July 18, 2014

Creating Your Own Brand On Facebook

By Manny Rutz


There is no denying that social media is crucial in today's world when it comes to business. Thus, regardless of your business, your customers are probably using Facebook and if you are not on Facebook or you are not taking advantage of this platform you are missing out. In this article we are going to cover some tips to help you reach to potential customers and help you generate more traffic and sales.

One of the first few steps you must take is setup your Facebook page, your page is important because this is where you'll have all your business related content posted. You'll also be able to incorporate your brand into this page to make it look unique. You do not want to compete, you want to dominate your space in the industry and Facebook can be the platform to help you do that.

Now, let's talk about what type of content should you be posting. The reality is that you want to mix it up between promotional content and value based content. Value based content can be tips, information or content that provides free value and information to your followers. The more value you provide the more likely you'll be to grow your network.

A page is great, but a group might be a better idea. A group allows everyone to interact and feel like they know one another. Don't hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

Facebook is a powerful platform that continues to grow, we strongly recommend that if you are not actively building your Facebook network that you start doing it asap. You will benefit from the value and content you provide and a strong social media presence can help you get your business and your brand to the next level. Hopefully you learned a lot from this article and you implement the tips mentioned here.




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